Personal vlogging without the ‘look at me’ effect [3 tips]


A ridiculously great success, that’s how TV maker Ivo Niehe once named his theater show in Paris. He could count on a good deal of comment from Calvinist Netherlands. You don’t say that about yourself.


For many a recognizable inconvenience. We hardly dare to show what we do and can do. Afraid of appearing arrogant or self-righteous. And so we let the moment pass. A pitfall. Because visibility is essential in the online world for more brand awareness, leads and PR in general.

The right mix

The tendency is to give something personal on social media. But how do you do that without the ‘look at me’ effect? The crux lies in how you publish your insights, lessons or tips. Because even a personal business blog or vlog is not about you. No, it’s about your reader. Think of it as a service to your reader or viewer. The personal is in your authentic tone, how you experience something. Your honesty and, of course, what the other of it
can light up.

The 3 insights below will help you to freely show what you are doing and with which you are doing others a service, without inappropriate breast-beating:

1. Choose your audience

Don’t be under any illusions. Not everyone finds your posts interesting or follows you closely. Not everyone is ‘wanting’ you. That does not matter. In fact, that’s a blessing. You focus on your selective audience. That makes it easier. You focus on the target group that suits you. You never saw a Beatle fan at the Stones, did you?

2. Deliver added value

Share knowledge, information or inspiration for the other. That added value is what your audience is looking for. Recognition, comfort, tips, insights. With everything you film, write or vlog, think: what does this mean to someone? As long as you have a conclusive answer to that, it is easier to share your messages without that critical voice in the back of your mind.

3. Confidence vs Arrogance

Do not confuse these terms. Self-confidence is about self-knowledge: you know what you are worth. Even when it comes to profiling. Do what you stand for, people recognize authenticity immediately. Arrogance is of a different order: you think you are better or smarter than the other person. That is counterproductive.

Watch how others define the difference between confident and arrogant people in the video below:

As you can see in the video, sometimes it’s also a matter of taste. Where one person looks at someone with admiration for self-confidence, the other may find themselves arrogant and irritated.

Positive examples

I am happy to follow:

They share valuable knowledge from their passion in their blogs and vlogs that are really useful to you as a follower, without the ‘look at me, being busy and successful’ feeling.

Practice makes perfect. Publish your posts with the right intent, and your confidence will grow. Do remain critical of yourself. Are you reporting something that is abrasive or are you looking for a limit? Then test your message in advance with a few people from your target group. ‘Guys, is this possible?’ And tweak it a bit here and there.

Grow in the right direction

Feel the freedom to share insights and knowledge from your heart, in a creative way, staying true to your own values. To discover the right profiling based on your quality and modest disposition. The result is more visibility, more trust from potential customers and fun interactions. As a marketing tool, to grow your business in the direction you want.

Be sure to watch the video of Ivo Niehe† Then you at least know how you don’t want to come across.


Source: Frankwatching by www.frankwatching.com.

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