After wanting EVERYTHING from 2021 and receiving the wisdom to cope with change, we enter 2022 relaxed. Now we know what’s most important, wherever we are, whatever we do, whatever we wear. The important thing is to be together and know how to enjoy the moment. All other conditions can change if we have the right perspective. And New Year’s Eve sets the tone for the whole year.
Pepsi has prepared for 2022 properly: with a party to which all those who know how to have fun are invited. Together with Silviu Faiăr and his friends, Pepsi will launch the coolest livestream Rev, which you can participate in from anywhere. Now you know what you do for Rev: music, fun and good vibe have already been provided.
Stop wondering what you do with Rev. Be open to invitations and plans of any kind, the party launched by Pepsi together with Silviu Faiăr, he is waiting for you anyway. In the last weeks of December, the brand launched the #cfderev campaign and an impetus to make New Year’s Eve plans an additional source of fun.
The campaign continues with a series of activations designed to make the holidays even more fun, no matter what plans you have. Pepsi’s holiday challenges have passed through all social media platforms, but also through traditional channels, being with consumers, wherever they may be. At the mountains or at the party, on the couch or in the friends’ kitchen, in front of the TV or watching the online feeds, Pepsi shows you that it’s fun everywhere and the New Year’s Eve period can be unforgettable, whatever you choose to do.
From TikTok, YouTube and Instagram, we reach Twitch, for the first New Year’s Eve powered by a brand. Whether you spend it on TV, digitally or even dancing in Oache’s living room, the year is spent with Pepsi: either with Silviu Faiăr and friends in a stream on Twitch, or on PRO TV, he says Laurențiu Ion, Head of Digital & Media, PepsiCo România.
Laugh with Silviu Faiăr on Twitch
Obviously, laughter is the best plan in any situation, especially by Rev. It is said by the elders that if you start the year laughing, it means that you are at the right party. At the party organized by Pepsi & Silviu Faiăr, the program is already established: music, jokes, internet trends.
! laughs or! goodvibes will be the commands that start the fun on Twitch on New Year’s Eve. For those who want to call their friends and have a chat on the couch, Pepsi prepares the best livestream together with Faiăr Silviu and friends.
When you hear that the year is coming with Pepsi, not only do you know what you are doing, but you can be sure that you will do something special. Such as spending time with Silviu Faiăr on Twitch, in the most fun stream designed especially for the night of Rev. See you in the chat !, he says Andrei Nica, Group Creative Director Leo Burnett.
Now that New Year’s Eve has been arranged, we wish you fun, merriment and lots of laughter at the Pepsi party, to restart 2022 and make it the best it can be, together.
Iuliana Dragomir – Sr. Brand Manager
Laurentiu Ion – Head of Digital & Media, PepsiCo Romania
Raluca Deaconu – Brand Manager
Cosmin Sova – Junior Brand Manager
Ioana Petrovici – Brand Manager
Delia Corniciuc – Sr Beverages Marketing Manager, PepsiCo Romania
Diana Alexa – Managing Director
Victor Stroe – Associate Director & Head of Planning
Ana Miculescu – Business Director
Florina Simon – Digital Account Manager
Roxana Pascal – Digital Account Executive
Oana Năstase – Sr Digital Planner
Adriana Pascan – Creative Director
Andrei Nica – Group Creative Director
Mara Sabau – Art Director
Bianca Muscalu – Copywriter
Alexandru Zlăvog – Producer
Denisa Vladuta – Social Media Manager
Razvan Meirosu – Media Director
Dana Constantin – Digital Manager
Sebastian Stroescu – Digital Executive
Maria Ilie – Media Manager
Irene Derasadurian – Media Executive
Giovanni Francesco – Head of wow
Elena Margarit – Influential Director
Source: IQads by www.iqads.ro.
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