Pebble founder explains why the company failed

One of Pebble’s founders, Eric Migicovsky, has in a post on Medium given his view on why the company failed and disappeared. Today is ten years since Pebble launched its smartwatch on Kickstarter.

Pebble became not only one of the first modern smartwatches, but one of the most successful grassroots funding campaigns of the time. The company was closed down at the end of 2016, when Fitbit acquired Pebble’s assets.

Migicovsky’s post goes into more detail, but in the card, Pebble Time from 2015 did not sell as well as expected. Pebble got a lot of copies over and went back. He also believes that it was a mistake to try to broaden the target group and focus on training and productivity, something they did in the pursuit of strong growth.

Other reasons mentioned are that the framework around the screen for Pebble Time was far too large, and that Pebble committed hubris and doubled spending as they predicted future growth. The whole post can be read here.

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Source: Swedroid by swedroid.se.

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