In addition to global numbers, IDC reported third-quarter sales of personal computers broken down by EMEA (Europe, Middle East, Africa) region. According to the data, in the region, which also includes Hungary, the number of PCs sold was above average, about 12.7 percent, in the three months in question than a year earlier. Thus, about 24.4 million units of the various configurations have already been sold, compared to 21.7 million last year.
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According to the market researcher, the growth was mainly driven by commercial PC sales, which were able to compensate for the weakening consumer sales. IDC researcher Simon Thomas noted that the change was driven by reopening, which was accompanied by a reduction in the proportion of working from home, which also had a visible impact on demand for consumer products.
According to IDC, Western Europe was (again) a driving force in sales, with growth in the sub-region of 15.8 per cent, which is almost 3 percentage points above the regional average. An interesting point in the research is that the growth of desktop PCs has surpassed that of notebooks, which has been unprecedented for six quarters. The unusual phenomenon is due in part to the already high commercial demands and in part to supply problems, which have hampered the transport of notebooks in particular.
In terms of manufacturer rankings, HP continues to lead the way in the EMEA region, followed by Lenovo with a good 2 percentage points behind. In third place is Dell, which has by far the largest increase in sales in the top five, at around 43 percent. In fourth place is Asus, and in fifth place is Acer with minimal lag. Although Apple ranks fourth in the PC market globally, the brand is below average in the region, which also includes Hungary, which did not even make it into the top five.
Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.
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