Sales of all five largest PC manufacturers grew, including Apple with 29.1%, which increased sales by as much as 49.2% year-on-year in Q4 2020, but Acer was not much worse off with 48.3%. .
At the same time, it turned out again that sales of smaller producers, which are grouped in the Others column, also grew and that their share increased. Until now, it was common for these manufacturers to pay extra for the overall shrinking PC market, whose overall share was declining in favor of large companies. This trend reversed last year.
Overall, we can say that such year-on-year growth was last recorded in 2010, when we still took the growth of the PC market as a common trend, but it broke immediately afterwards, which is also a consequence of the large rise of tablets and smartphones, or mobile devices in general. . However, the pandemic partially deprived people of their mobility and it turned out that the PC was not forgotten, even if how to take it. As we will soon see, one of the categories still received a significant blow.
The assumption is that almost 303 million PCs were sold in the whole of 2020, which means that sales reached somewhere between 2014 and 2015, or roughly at the level of 2009. However, the PC market has changed a lot since then, especially with regard to on the ratio between laptops and desktops. Laptops have only tightened their lead over the past year, while desktops have been hit by the aforementioned intervention, as the Canalys chart shows:
When we think about the cause, then it is probably again hidden in a pandemic, but also in the overall approach of people. For ordinary users, laptop performance has long been enough, and they would rather reach for it than a large desktop computer for which they would need to set aside space (unless they are upgrading the old system). Companies certainly also preferred to buy laptops for homeoffices for their employees, which is logical, as they can be easily taken to the office, brought to the service or simply returned.
Canalys no longer distinguishes between different categories of laptops and desktops, but if we were to guess, then the gaming PC could hardly hit the decline. On the contrary, this category could protect its species from an even worse result, as IDC points out in its report.
But now there is the question of how the development will continue this year, which will probably depend on the development of the pandemic. And even if the vaccination ends quickly, it won’t shed light on computer sales forecasts.
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