“It was a year of militancy,” shares Maayan Paz, 37, married +1 and another on the way, who owns the fashion brand that bears her name. “At the beginning of the Corona year I was paralyzed but very quickly found myself in a kind of battle for my business, my second home, and decided I would be one of those who would raise my head. And with flexibility, readiness for change, a lot of investment in the site, and especially a lot of attention to relationships with customers – I think I got the best out of this year. Right now, another brand store is opening in Kfar Vitkin. “
The celebrations of returning to routine will be celebrated by Paz’s brand together with 24 other Israeli designers at the Hadras Kod Fair, which will take place this week at the Dubnov Gallery, Dubnov 8, Tel Aviv, from Thursday to Saturday.
“The latest collection relied on the cozy and comfortable suits and home clothes we have become accustomed to over the past year while understanding the need to go out and show again, and converting to the more dynamic lifestyle that came back to us. The clothes remained very comfortable and relaxed. , Minimalist and functional.I like to create an effortless and meticulous look at the same time, for this I place emphasis on high qualities of fabrics and sewing.
“It is very important to me that the items work with each other, in a way that a customer can create many clothing sets from some items she buys in a season, and that they remain relevant season after season. The cuts accompany the body, creating a nonchalant, soft and feminine look, without emphasizing feminine elements. “Almost everyone from Japan and Italy is invited, constantly thinking about their contact with the body. The sewing is done entirely in the country,” she says.
Prefers intimate over commercial
Paz grew up in Netanya “in a family that adores creativity, creativity, and doing” as she attests and although they tried to direct her to the realm of reality she decided to study fashion design and when she was accepted to Shenkar it was a sign for her that she was in the right place.
“In the middle of my studies I flew to China for two months to work for a company that designs and manufactures accessories for commercial fashion companies. It directly and immediately revealed to me the most commercial and fast side of the fashion industry and made it clear to me that this was not the direction I wanted to go. I graduated from Gertrude. I learned a lot there, beyond creating collections, customer direction and design processes, also about the processes and conduct of a fashion house in the country in terms of business and organization. There I realized that this is what I would like to do, my own, independently.
“I founded the brand in 2012 with a clear understanding that it is not enough to be creative, innovate and create beautiful collections, you also need managerial and organizational skills, and business thinking – things that are less emphasized in studies. I think at this point there are quite a few designers who graduate, do internships “Sea design, start businesses and close them.”
When asked about the challenges as a fashion business in Israel, and not just in the corona year she takes a deep breath. “The most challenging part in my eyes has not yet arrived. I feel that as the brand develops, the challenges grow, employees join, my organizational and managerial abilities are constantly tested, the need to refine, refine and improve the brand from collection to collection grows, trying to renew each season within the existing manuscript Challenging and especially my demands on myself are intensifying.
But the challenges are strengthening and invigorating, keeping you alert, and the success of overcoming them is very rewarding. Combining family and career is a point that will always remain challenging. At some point I made a decision that I wanted to be a present mom, and I had to overcome a hard work addiction – it forced me to work in a much more calculated, planned and orderly way, and sometimes even make concessions. “I will not say that it does not flow, it will always flow, and there will always be complaints from the family side, but I try as much as possible to give my all to the business when I am there, and my whole to the family when I am here.”
price range: NIS 240-980. Sizes 36-44.
Brand stores: Basel 36 Tel Aviv, Post 113 Kfar Vitkin, maayanpaz.co.il
And of course, at the Smurf Fair, the fair code will be held at the Dubnov Gallery, 8 Dubnov Tel Aviv
There will be 25 Israeli fashion designers with a news collection that will sell at a 10% discount and collections from previous seasons starting at a 50% discount.
Thursday 6.5 from 17: 00-22: 00, Friday 7.5 from 10: 00-18: 00, Saturday 8.5 from 10: 00-20: 00.
Entrance fee to the fair: 15 shekels.
Source: Maariv.co.il – אופנה by www.maariv.co.il.
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