Partners was elected Agency of the Year in the 10th edition of the M&P Creativity Awards. The revelation of the winners took place this Tuesday at the end of the afternoon. The agency, in addition to being the most awarded in the competition, won the grand prize with the project #aovivooumorto for Circuito. The Circuito association, by the way, would later receive the title of Advertiser of the Year.
Gisela João, Tomás Wallenstein, Marfox, Yen Sung or Hélio Morais are some of the names that are leading the #aovivooumorto campaign created by Partners for the Circuito association. The initiative aimed to fight for the survival of 27 music program rooms in the country, affected by the pandemic. To this end, an appeal was launched to the artistic community and the public to join a queue/demonstration at the door of these rooms to raise awareness of the importance of these places. The actions took place in Lisbon, Porto, Viseu and Évora.
See here all the winners of the M&P Creativity 2021 Award.
Doing the diamonds, Partners won four golds, Judas three, Lidl/O Office/Havas Media three more, Acne Lisboa, Big Fish, Lola Normajean and VMLY&R each won two golds.
The M&P Creativity Awards jury was composed by Alexandra Navarro (OMD), André Sousa Moreira (FunnyHow), Carlos Pedro (Galp), Catarina Pestana (Bang Bang Agency), Francisco Morgado Véstia (Samy Alliance Portugal), Francisco Serzedello (GR8 Events) ), João Ribeiro (VMLY&R), Jorge Trindade (Big Fish), Leandro Alvarez (Lola Normajean), Lourenço Thomaz (Partners), Luiza Galindo (Altice), Patrícia Cordeiro (Judas), Pedro Varela, Rodrigo Albuquerque (Arena Media), Susana Coerver (Jerónimo Martins Meals), Teresa Lameiras (SIVA) and Tiago Canas Mendes (The Office).
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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