For communication and public relations professionals, 2020 was a year of adaptation, resilience, reinvention. The field has been undergoing a process of transformation for many years, but the first year of the pandemic accelerated change, decisively emphasized the importance of technology and effectively imposed a new way of working and communicating. From a distance.
In 2020, practitioners have warmed up for a new era of communication. They learned in real time how to correlate messages and actions with the current context. They have embraced online tools more than ever. They emphasized responsibility, involvement and empathy.
In 2021, the public relations industry will set its priorities not for the next 12 months, but for the next few years. Strategies will be reinvented on possible and impossible scenarios, tactics will be chosen based on clear objectives, and activities will meet the expectations of the public as much as possible.
PR & Communication Summit, the largest communication and public relations event, will present on February 25 the current trends, the directions of action of the brands and the solutions to the challenges of the moment. The latest concepts and lessons for 2020 will be captured by consistent presentations and applied discussions to provide specialists with a complete kit for the rest of the year.
Topics in this edition include:
- AGILE PR STRATEGY – How we plan short-term actions with a positive effect in the annual strategy
- BRAND STORYTELLING – What are the new approaches in brand and corporate communication in the current context
- EMPLOYEE COMMUNICATION – What opportunities and challenges will we have in internal communication in a year of telework
- PR TRANSFORMATION – What changes has the pandemic brought us and what are the transformations in PR today
- EMERGING SOCIAL MEDIA – How we approach new trends in social media and use new platforms in communication
- NEW MEDIA RELATIONS – How we bring value in the relationship with the media when all communication takes place in the online environment
Among the speakers of this edition are: Anna Rose Kerr (Creative Director Ketchum London), Cristina Hanganu (Communication & Csr Director Lidl Romania), Gabriela Lungu (Global Creative Director VMLY & R Commerce), Patricia Zegreanu (Marketing & Communication Manager Porsche Romania), Ioana Mănoiu (General Manager GMP PR), Sorana Savu (Senior Partner Premium Communication), Alexandru Păiuș (Senior Partner Image PR), Bogdan Tomoiagă (Executive Director Graffiti PR), Irina Roncea (Managing Director Golin Romania) and Laura Savu (Global Community Manager TikTok).
More than 1,000 communication, public relations and social media specialists, journalists and content creators have already announced their participation. Participation is free, and registrations are made online, on the event website, until February 24.
The conference is organized under the concept of “harmless” events, which take into account the rules of social distancing and safety of all persons involved, from staff to speakers. The concept offers speakers an experience on stage close to that of a classic conference, but designed as a live appearance in a TV studio.
PR & Communication Summit is an event presented by Lidl Romania, created with the support of GMP PR, Golin, Graffiti PR, Image PR, Premium Communication and in partnership with Nespresso and Skoda.
Source: IQads by www.iqads.ro.
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