Pandora follows the principles of sustainability — LUXURYMAG

Pandora is one of the best-selling jewelry brands. He has been enriching us with his for many years bracelets, pendants, ringssimply jewelry. And it is also a company that emphasizes on sustainability, produces jewelry with respect for the environment and people. Due to responsible business practices and strict ethical standards, it will soon be celebrate 40 years.

Even jewelry can be produced with respect for the environment

Pandora, as the largest jewelry brand, strives to reduce the risks of environmental impact and at the same time wants to be an example for the wider industry. By 2020, it will source 100% renewable electricity at its two green plants in Thailand. By 2025, it will be carbon neutral in all establishments, including distribution centers and offices. In 2021, it will publish a plan to reduce greenhouse gas emissions throughout its chain in accordance with the Paris Agreement.

Jewelry passed down from generation to generation

Maybe you too have a piece of Pandora jewelry passed down in your family for years, or do you have a favorite that you just can’t “get rid of”? That’s exactly why Pandora jewelry was, is and will be permanent. They are mainly made from beautiful materials such as gold and silver, and thanks to this they can be endlessly recycled without losing quality. Last year, 71% of silver and gold in jewelry was from recycled sources. The main reason is that recycled metals have a lower environmental impact than mined metals.

A wish is the father of a thought

One of Pandora’s main wishes is to help develop a more responsible way of producing affordable luxury items like their jewelry and prevent these precious metals from ending up in landfill. More than 99.9% of the stones used are man-made. They have a smaller carbon footprint than mined ones.

Human rights with UNICEF

Emphasizing human rights in its chain, Pandora has joined forces with UNICEF in the field of education and empowerment of children and youth with a focus on girls. Primarily through the sale of jewelry, Pandora obtains funds to support UNICEF programs. It ensures safe and healthy working conditions for its employees in production.

Photo source: Pandora

Source: LUXURYMAG. Móda a módní trendy. 2018. by

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