The thought of unsafe travel has plummeted. Now the US fears only 35.1%, compared to 57.8% in January and 69.4% a year ago, with more than 43% claiming to be afraid of traveling at the height of another epidemic
During the ongoing Corona crisis, when closures and border closures are constantly occurring, when Ben Gurion Airport is not operating at full capacity and when government ministers are in conflict, it can be said that it is an almost impossible task to be in charge of the Ministry of Tourism today. Despite this, Minister of Tourism Orit Farkash HaCohen did not give up and prepared an initial plan for the rehabilitation and growth of the tourism industry in Israel, focusing on the three target countries of the United Arab Emirates, the United States and the United Kingdom.
In light of this, we decided to check the availability of American travelers for travel:
More than 70% of Americans plan to go on vacation this summer. This emerges from an independent, non-funded study conducted by a company Destination Analysts. The study was not conducted or influenced by any advertising or marketing agency. Every week since March 15, 2020, company analysts have examined more than 1,200 American travelers about their thoughts, feelings, perceptions and behaviors around travel following the Corona virus epidemic and examined a variety of issues. The findings presented below represent data collected between April 25-23.
- Americans’ anxiety about contracting the virus and the financial impact of the epidemic was among the lowest.
- Americans’ perceptions of unsafe travel activities plummeted to another low. Now only 35.1% fear, compared to 57.8% in January and 69.4% a year ago, with more than 43% claiming they will not feel guilty about traveling at the height of another epidemic.
- Seven out of ten Americans are in a state of mind ready to travel and two-thirds say they are very open to hiking. In the past week, more than 75% dreamed and / or planned activities, among which almost 18% made reservations for a trip.
- American travel is indeed on the rise. As of this week, almost 88% are currently planning leisure trips and more than 71% will make at least one trip in the next three months. Practically, the typical American traveler may go on almost 2 leisure trips by August.
- Now 71.6% of American travelers say they will take a summer vacation, which is an increase of almost 10 percentage points from last month and an increase of almost 36 percentage points from 2020. The average number of American leisure trips this summer is 1.7 trips.
- More than 70% of American travelers plan to travel outside their home country in the United States this summer, and one in ten plans to travel abroad. While a car is still the dominant mode of transportation, 34.2% will fly. Beaches remain the main destination for the planned activity, although 27.3% claim to visit cities. It looks like restaurants and retail stores will attract tourists this coming summer.
- Interestingly, Americans are divided on their expectations for seasonal travel prices. While 36.3% agree that prices will be low this coming summer, 30.6% disagree. However, two-thirds of summer travelers will actively seek discounts and 58.8% claim that such promotions are important for their travel planning.
- 6% say the number of summer trips they will make this year is what they would normally do – and more than a quarter say it’s more – almost a third of American travelers say the volume of summer trips is less than the typical pre-epidemic range. When asked why they do not plan more trips in the summer the majority replied that they are still directly affected by the plague.
- When asked what the important characteristics of the destinations they would choose to visit this year were 33.5% – “not crowded” which is a drop of 20 percentage points since June 2020. There was also a decrease among those who said they wanted a place that is not over-commercialized.
- The respondents said that to a large extent they want to escape and relax, experience beautiful places, do new things and visit the places they dreamed of.
Source: IAS by www.ias.co.il.
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