OPPO hires GCI to “increase visibility and reputation among the Portuguese” – Meios & Publicidade

By Pedro Durães on January 10, 2022

Bruno Batista, CEO of the GCI group

GCI was the chosen agency, following a market consultation process launched at the end of last year, to work on OPPO’s communication in the Portuguese market. Communication consultancy, public relations, press relations, influence marketing and digital communication are the areas that will be in charge of the agency led by Bruno Batista. The objective is to “increase the visibility and reputation” of the Chinese-origin company in Portugal, where it intends to take the lead in the smartphone and other smart device segment.

“We are convinced that GCI is the ideal choice in Portugal for us to continue executing our strategic plan, which includes assuming a leadership position not only in Portugal but in the entire European market”, says Inês Lucas, marketing manager at OPPO in Portugal. For that, he justifies, “we felt the need to find a local partner with knowledge of the market and the experience of dealing with multinationals as ambitious as we are”. “We believe that the conditions are in place to communicate more effectively and consistently in order to increase our visibility and reputation with the Portuguese”, concludes the same responsible.

Source: Meios & Publicidade by www.meiosepublicidade.pt.

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