Apple Pay is available at many banks, but is Apple’s mobile payment service actually used? A study of American users indicates that the reality of use is ultimately very modest.
Since 2014, Apple has continued to push its Apple Pay mobile payment service, which is now compatible with a majority of banking establishments, whether in Europe or the United States. It is very easy to register a credit card in the iPhone Wallet application. But then, do people use their smartphones to pay?
More businesses, but no more users
According to a PYMNTS study, only 6.1% of American iPhone owners who have activated Apple Pay pay at merchants with their smartphone. Usage has increased significantly since 2015, but at the time Apple Pay usage rate was 5.1%. Progress remains very measured. And in fact, it is almost at the same level as in 2019, after a plunge last year, no doubt due to the pandemic.
According to PYMNTS, the small increase recorded since 2015 is the result of the number of businesses accepting Apple Pay, which are more numerous: they were 19% in 2015, their number is estimated at 70%. Which means that there are more people who can use the service when they are shopping. Almost none of this growth comes from iPhone users who use Apple Pay instead of their credit cards.
After convincing banks and merchants to accept Apple Pay, the manufacturer must now persuade consumers to use its payment service, beyond brand aficionados. For 94 out of 100 users, this remains a challenge.
Source: Journal du Geek by www.journaldugeek.com.
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