Online shopping – help in business growth


Online shopping is widespread around the world. In recent years, this type of shopping has been greatly expanded, both in our country and everywhere on the planet, and there are many factors that have influenced it.

The data show that in the last two years, the online store in our area has advanced especially, and today you can easily find a small online shop of handmade products, but also online marketplace for reliable shopping which offers thousands of different products.

You will find out in our text how online shopping can improve the company’s business, what its benefits are, what the current market situation is and what you need to know if you open an online shop!

What is the market situation?

It is known that online shopping has become our everyday life in recent years, especially since 2020, when the coronary virus pandemic occurred and completely changed consumer habits.

In that period, number of online stores has grown dizzyingly, as evidenced by the data. At the end of 2021, the number of online stores in Serbia was over 2,000, which is about 80% more than at the end of 2020.

Electronic and mobile banking which have been closely linked to online shopping in recent years are also expanding. For mobile banking in 2021, there was an increase compared to the previous year by as much as 29%, while for electronic banking that growth is just over 14%.

What do these data tell us?

First of all, that today for some businesses an online shop is almost necessary to meet the needs of customers who have turned to this type of shopping, as a very practical option.

What does it take to open an online shop?

Although for employers an idea online sales it seems simple, it is not entirely true. In fact, everything that applies to direct, traditional sales, also applies to online stores and is important have legal aid when starting a project like this.

First of all, it is necessary to create a site, if you have not had one before, then go through all the important items with a legal entity, provide paperwork, choose a bank that offers good conditions for legal entities, etc. When everything is regulated from the legal side, you need to make a detailed plan, create goals and focus on customers who are certainly the most important item in this process.


First of all, it is important that everything is on the site transparent so that customers have complete insight and gain trust in your online shop. You need to explain your way of doing business in detail, even what seems to you to be generally known information, since not everyone is equally familiar and informed.


Customer safety is paramount, and above all it refers to secure payment and purchase of products. It is always useful to have the option of a contact center, some kind of support that customers could turn to in case they are not sure how the payment is made and whether their data is secure.

It is also important to provide more payment methods. In addition to cash on delivery and card payments online, many online stores offer installment payments, which is a great advantage, especially for the sale of expensive goods and will certainly set you apart in the market.

Marketing strategy – how to reach customers and be visible on the Internet

Marketing strategy is one of the most important items when it comes to online shopping. If you have a physical store, it is important to communicate with regular customers that they also have the ability to order products online and include marketing as a form of promotion. If it’s yours business Completely online, then marketing is actually the only way to reach customers.

Digital marketing is today a very developed branch and includes several segments. You can choose according to your goals social media marketing, SEO (Search Engine Optimization) or advertising through Google.

In order to achieve the desired results, be visible on Google and reach the target group in the right way, it is important to create a detailed strategy, for which you need an expert, if you have no experience in this field.

When the site is created, all the legal work is done and the paperwork is ready, your goals are designed, it is time to dedicate yourself to marketing and thus reach customers, and work on sales growth.

If you want to advertise on social networks, be visible on Google through organic search, but also through ads, then you need a complete service that can be provided by a digital marketing agency. On the other hand, if you focus on one type of digital marketing, such as social networking, you can hire experts in this field.

If your online sales through the site are extremely successful, you can consider creating a web shop via a mobile application which further simplifies the purchasing process and improves the user experience.

Starting an online store is certainly not an easy task and requires a lot of time, effort, energy and learning to make the end result good and to be recognized in the market exactly as you want. However, if you dedicate yourself enough to it, hire experts and approach customers in an adequate way, success will come in time!

We hope that our text was interesting to you and that it provided you with basic information, as well as answered important questions related to improving your business by opening an online store.

Source: Portal o ekonomiji by

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