Social networks are singled out as the main focus of fake news, followed by online newspapers, while the media that generate greater trust will be radio and print newspapers, concludes a study that reveals that there is a large majority of Portuguese (71%) who do not he believes in the news he consumes. There are 7 out of 10 Portuguese who say they do not believe in the information they consume, with 20% even feeling the need to confirm the news before believing it and the percentage of Portuguese who believe in the news they consume will not exceed 6.7%, indicates the study conducted by Multidados and COMbyCOM, represented in the national market by the communication agencies Guess What and Porto de Ideias.
“These results prove the increased importance of journalists and the media, but also the credibility of the sources of information, a term that ordinary citizens, without knowing it, recognize and qualify”, says Carlos Furtado, general director of Porto de Ideias, arguing that communication agencies should assume themselves as “a credible partner of journalists in the fight against fake news”.
“The concept of fake news already seems to be part of the lexicon of a great majority, but few people are concerned with checking or crossing facts. In this context, information sources, such as communication agencies, today have a fundamental and even more demanding role in disclosing clear, objective and accurate information”, reinforces Jorge Azevedo, managing partner of Guess What, also stressing that “the conclusions of this unprecedented study reflect the growing relevance of online media as a source of news for a large number of Portuguese people and the impact that social networks, poorly filtered sources, already have on the citizen’s day”.
According to the study, more than half of the Portuguese (53%) claim to consume information on a daily basis, with online newspapers (52%) appearing as a privileged source, followed by social networks (28.9%) and television (15.1%). On a scale of 1 to 10, respondents identify the existence of fake news on social networks (7.8), online newspapers (6.6), television (6.18) and in print newspapers (6.02). On the same scale, the study indicates, the Portuguese trust more in radio (7.06), printed newspapers (6.99), television (6.94) and online newspapers (6.54).
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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