1. My website: the basis for all further online marketing
The foundation of online marketing is the existence of your own website. Your own website cannot be replaced by anything other than Facebook or any other social media channel.
It is therefore a good idea for a start-up to start marketing online by building their own website. Fortunately, thanks to increasingly easy-to-use content management systems (CMSs), we can now create a high-quality website for ourselves without programming knowledge.
The most obvious and cost-effective solution for implementing your own website is WordPress, which is a free CMS. At a basic level, it is relatively easy to learn how it works, and it can be used almost entirely in Hungarian.
What you need to pay attention to is to choose a good quality template. For WordPress websites, the template is responsible for the look and feel of the website. It is recommended to choose a good quality, easily customizable premium template such as to Divi. With its visual editor, you can create beautiful websites very quickly and easily.
An important benefit of WordPress is that it is easy to find a savvy if you need help or want to outsource your website development entirely. Market prices for an average (non-webshop) website range from around HUF 100,000 to HUF 500,000.
2. Get customers with search engine optimization
When the website is ready, we have to decide how we will get readers and visitors to it. There are basically two solutions for this: paid ads (e.g. PPC ads – Facebook Ads, Google Ads) and search engine optimization.
The great advantage of search engine optimization (SEO) is that it does not require a constant investment of money and we can even get started with it for free. The point is that we use the Google search engine to try to bring a large number of visitors to our website, where customers can come from them.
For example, if we have a law firm that deals primarily with commercial crimes, the goal for us will be that when someone “bribes,” “embezzles,” and so on. type in Google search engine, you will find our website at the top of the results list.
Effective search engine optimization requires two things: knowledge and invested work.
There are basically two ways to get up-to-date SEO knowledge: either we ask an SEO expert to mentor you, or we start Take SEO courses.
Your SEO work can be effectively supported by a good SEO software. For example, a very smart program is SEO PowerSuite, which you can also try for free. Value for money is probably the best choice because it is much cheaper than its larger competitors (Ahrefs, Semrush, Moz).
3. Newsemail marketing to increase conversions
According to classical marketing theory, it takes 7 “touches” for someone from a potential interested party to become a customer. That is, you must meet our website, ads, etc. at least seven times before you decide to take action.
One of the key questions in online marketing, therefore, is how to retain a customer who has once visited our website, for example because they have met them on a Google search engine but are still far from making a purchase.
If we skillfully search engine optimize, you will still have plenty of opportunities to come across our website in the search engine and over time, you may even become a paying customer. But it is also worth trying other channels and touch points.
For example, so-called remarketing ads are available, as are the two major PPC platforms, Google Ads and Facebook Ads.
But a similar good service can do a newsletter marketing which has the great advantage over paid remarketing ads – similar to SEO – that you can start with it completely free of charge.
The essence of newsletter marketing is that we subscribe to the newsletter list on our website. Since most people are reluctant to provide an email address, we usually offer some sort of “marketing lure” in exchange for signing up. This can be an individual discount, but also some special content that is not otherwise available (case study, video, etc.).
Once you have signed up, we will share additional content and offers with potential interested parties through a pre-defined strategy. As a rule of thumb, in newsletter marketing – as opposed to common practice – we should not stuff users with spam, but offer real value.
An important virtue of newsletter marketing is that it can be automated very well. If we use the right software, we can control the rules and the order in which the subscribed user receives the pre-made newsletter materials.
What other online marketing channels are there?
In addition to the ones listed so far, a number of online marketing tools can help start-ups on the Internet.
In addition to the PPC ads already mentioned, we can define video marketing as a separate channel, social media marketing (SMM) is slowly becoming an independent industry, and of course it is possible to launch flu campaigns.
Posted by András Jobbágy (Hungary)
Source: technokrata by www.technokrata.hu.
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