Online consumers are returning to their old shopping habits

After the simultaneous strong reactions of consumers to the beginning of the conflict in Ukraine and the rapid rise in fuel prices, current data on online demand in the analyzed countries of Central and Eastern Europe indicate another great similarity. Passions are fading and interest in traditionally popular products is growing again at this time of year.

After several months of stagnation, in all analyzed countries there is a significant increase in demand in the most popular product categories in the season, such as garden tools, summer car tires, but also televisions, mobile phones… Data show that after significant turbulence, stagnation and even decline demand caused by external factors, the e-commerce market is rapidly returning to its usual framework.

Among Serbian consumers, this similarity in searches compared to other Central and Eastern European countries was most evident in the categories of lawn mowers, for which demand increased by 52% in just one week, and motor cultivators, which were 40% more in demand than seven days earlier. The two mentioned categories were among the most sought after by our neighbors: in Slovenia, the demand for lawn mowers increased by 46%, while the demand for cordless drills increased by as much as 77%. A similar interest was observed among Croatian consumers, who recorded a 40% increase in demand for lawn mowers, and a significant increase in demand for televisions – as much as 50%.

A similar situation is shown by data on searches of Czech, Slovak and Hungarian consumers. Mobile phones, televisions, car tires, garden tools are some of the most sought after products in all the mentioned countries. A small anomaly compared to other analyzed countries was observed in the Czech Republic and Slovakia, where the demand for stoves exploded in the last seven days – in Slovakia they were in demand by 473% more than a week earlier, and in the Czech Republic almost equally, 417%. The assumption is that this huge increase in demand is a consequence of the adjustment of consumers to high energy prices, which did not bypass the two republics.



Source: Personal magazin by www.personalmag.rs.

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