Online advertising spending in Germany plummeted

Advertisers in Germany spent five percent less money on online advertising in June than the year before. Between January and September, the total volume of gross advertising expenditure fell by 1.3 percent to 23.4 billion euros.

Figures from market researcher Nielsen confirm the picture that has been felt more widely in the Netherlands since the summer. Spending is leveling off, also in e-commerce. A director of Thuiswinkel.org said to Emerce last week: “It has been winter in e-commerce since summer”.

The German research shows that advertisers spend less in the first eight months on online channels (-3.6%), television (-1.8%) and print (-2.3%). Outdoor, radio and cinema recorded growth figures.

Dirk Reinbothe of Nielsen Media Germany states that the advertising market was still growing until the summer, but has since fallen sharply due to inflation and the energy crisis.

No current advertising figures are yet available for the Netherlands.

Photo: Martin Thomas (cc)


Source: Nieuws – Emerce by www.emerce.nl.

*The article has been translated based on the content of Nieuws – Emerce by www.emerce.nl. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!