On Instagram, these Italian profiles entertain architects

Pasolini used to say: “If there is one thing I take seriously it is not to take anything seriously”. Not even thearchitecture, it is appropriate to add. The creators of the gods know this well Instagram profiles that we have selected in this article: five accounts born on the wave of an international trend that invites you to treat the world of design with light tone, at times irreverent.

A stream of images only superficially in appearance, at the limit of meme, which supports the institutional (and increasingly glossy) one of the official accounts of the sector and proposes a witty and competent vision on architecture, rekindling a glimmer of debate on topical issues between users.

Thus, scrolling through the feed, one encounters apocalyptic glimpses of future cities, in images that bring to mind buildings of great design value that no one talks about anymore or in satirical collages that mix design and pop suggestions with cunning.


Created by the young architect Fabrizio Esposito, the shrewd profile Alvar Aaltissimo transforms the surname of the Finnish Master into an absolute superlative to make one intelligent satire on the world of contemporary design, often too set and self-referential.

«I started in 2016 on Facebook with the idea of ​​creating a light and ironic page made of memes – says Fabrizio – then, a couple of years ago, I landed on Instagram. I’m not obsessed with compulsively posting, I want to slow down the speed with which entertaining contents are enjoyed ». Alvar Aaltissimo observes, creates utopian and caustic projects – the Bridge over the Strettissimo, the city of Vaccinia – which he posts with a wealth of explanations to stimulate debate and reflection.

@alvaraaltissimo. The imaginary city of Pradate in the former port of Porta Romana


The name itself says it: City Maybe is a personal collection of utopian / dystopian visions that come from the future, presented in the form of postcards. Each has the aim of showing an extreme but dramatically achievable urban scenario, starting from the reading of a topical issue who gets exasperated.

Behind the profile that shows the Sagrada Familia in the desert and Venice invaded by drones are there Antonio Boeri e Umberto Montanari, two architects who are long-time friends who tell: «The page started in April 2020, during the first phase of the pandemic. The widespread fear and the static situation given by the isolation made us imagine receiving snapshots from the future. The visions are to be understood as imaginary landscapes, but useful in opening discussions and critical reflections on our choices ».


“The idea is simple: recover works by little-known architects – if not unknown, works left in the shadow of the Masters, to deepen so-called minor figures ». The journalist Bianca Feliciori thus describes the profile she founded, Forgotten Architecture. A project carried out by a group of enthusiasts that she coordinates herself.

But why are some buildings forgotten? «Criticism and, more generally, the history of architecture play a fundamental role. Very often some architects, or some of their works, come “Cut out” from the manuals we draw on during the years of study and this, unfortunately, leads them to oblivion ». The Instagram account is a wonderful visual catalog of projects that go beyond the already seen and from the mainstream, such as the Tuscan swimming pool by Marco Meozzi that looks like a circus tent or the installation by Craxi’s artist Filippo Panseca for the 45th congress of the PSI to the former Ansaldo of Milan in 1989.

@ gum.png

Even Stefano Boeri could not resist, and reposted the image of Edward Scissorhands pruning the bushes of the Vertical Forest that appeared in the profile rubber.png, edited by an anonymous (who at the moment wants to remain as such) with a passion for architecture, art and overwhelmingly immersed in the culture of his time.

Between pop and television suggestions, the elusive curator creates collage triptychs that overturn existing reality and investigate spontaneous mental associations. «Tripartite each story, through different modes of representation reflects one of the peculiar aspects of the project: the presence of multiple points of view. This thought finds fertile ground in collage technique, where fragments of experiences, sensations, lived stimuli, are connected within a single image ».

01 Instagram_profile_gommapng

@ gum.png. III Edward Scissorhands, Tim Burton – Vertical Forest, Stefano Boeri


Behind Conform there is Davide Trabucco, a 33-year-old Bolognese artist. The project was born in 2015 on the Tumblr microblogging platform, but already the following year it landed on Instagram. “I created Confórmi to pay off the debt of love I have towards authors and works that have contributed to my education – says Trabucco – The first objective of the project is to search for the” background radiation “common to these things, to find even unexpected references .

The archive becomes an autobiography through images, in which the selected works constitute my vision of the world, represented each time by single fragments of it ». The choice of place similar photographs side by side, divided by the diagonal of the classic format used on Instagram, has the purpose of attracting people’s attention through uncommon graphics.


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Source: Living by living.corriere.it.

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