The survey examining Hungarians’ plans for Christmas this year also revealed that four out of ten people feel that they spend less time with their family and friends every day than they would like, and most of them plan to make up for missed meetings during the holidays. And when there is no way to meet in person, most people choose a mobile call.
We plan to spend an average of HUF 59,000 per person on gifts
Based on national research commissioned by Telenor and conducted by Impetus Research, representative of gender, age, settlement type and region, the majority of Hungarians have become more price sensitive since the beginning of the pandemic, and 35 percent of them buy more online. At the same time, compared to last year, the proportion of those who will spend roughly the same or more on a Christmas present as if there were no epidemic has risen from 64% to 71%. The estimated average spend corresponds to HUF 59,000 this year, which is a slight increase compared to HUF 55,000 last year.
We are preparing for the gift in time again this year: more than half of those who filled out started shopping as early as or before November, and confidence in shopping in the store has increased somewhat compared to last year; this year, slightly more people plan to buy this way or more (52% vs. 47%). When shopping online, most try to order the gift earlier because they are afraid there may be interruptions in delivery. Although 44% watch Christmas promotions and offers, only 20% attribute an important role to Black Friday, which is classically associated with Advent shopping.
The most popular Christmas gifts continue to include clothes (50%), electronics, accessories (46%) and toys (42%), while material gifts include vouchers (25%) and experiences (13%) or travel. (8%) follow. Of the electronic items, respondents most often buy headphones / earphones (22%), smartphones (20%), phone cases or screen protectors (16%) for Christmas, and 15% plan with a smart watch.Hungarians donate a mobile communication device – a mobile phone, a tablet, a smart watch – mainly to their partner (43%) or their child (41%), and twice as many people plan to buy it for their parents (24%) than for themselves (12%). A quarter of those planning to donate a mobile device are considering buying a mobile phone with a new subscription, most of which depend on the special offers available.
We’ll call if we can’t meet
According to the research, 4 out of 10 Hungarians feel that they can spend less time in daily contact with their loved ones than they would like. Three-quarters of respondents have an in-depth conversation with immediate family members at least once a week, but only a quarter talk about them on a daily basis. Personal encounters are most important for face-to-face conversations (82%), but more than half of respondents often use a mobile phone (61%), and a surprising number (53%) consider chat to be a suitable channel for this.
Nearly half of the Hungarians (45%) plan to make up for the missed meetings and conversations during the year at Christmas. This year, 47% of those who fill in the questionnaire will spend Christmas with a close family circle and 44% with a wider circle of relatives. Compared to last year, the celebration is less affected by the epidemiological situation: while last year 44% said they were likely to meet fewer people than last year, mainly because of the coronavirus, this year only 11% said so. Those who plan fewer encounters during the holidays due to the pandemic are especially afraid of their older relatives who do not share a household with them.
Telenor’s Christmas offer, which will be available for sale from November 18, includes a number of affordable handset offers for gifts, for which you will find the ideal package for those who prefer meaningful conversations or who prefer a large data frame.
And to help bring families together, Telenor offers the HyperGroup service. If subscribers form a HyperGroup by merging at least two active, loyal Hyper tariffs with the same customer number, they can receive several discounts, including a 10 or 15% monthly fee discount, or call each other domestically within the group for HUF 0. The group can also include the service provider’s family tariffs, which offer a solution with different amounts of data and calls for the needs of different age groups.
Further information: www.telenor.hu/karacsonyi-ajanlat
Source: technokrata by www.technokrata.hu.
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