OLED TVs dominate the premium segment in Europe

More than half of the televisions sold, more expensive than 1,500 dollars, will be based on OLED technology.

According to surveys by the market research company Omdia, the trend in the European television market in the premium category reversed in 2022. This will be the first year in the region when, in the segment of devices more expensive than $1,500, not LCD (LED LCD, QLED, Nanocell, etc.), but OLED-based products will sell better.


Their research revealed that in 2022, 55 percent of the televisions sold in this group will be OLED models on the old continent. Moreover, according to their forecasts, this is only the beginning, as this value will increase to 66 percent in 2023, which is a spectacular improvement compared to the fact that in 2019 OLED devices produced “only” 32.1 percent.

Source: Hírek és cikkek – PROHARDVER! by prohardver.hu.

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