Official: Jaguar becomes a purely electric brand

The new CEO of Jaguar Land Rover, Thierry Bollore, today presented the new Reimagine plan, which essentially turns Jaguar into a purely electric brand. Specifically, Jaguar from 2025 will offer electric cars, while it announced that there will be no new XJ that we knew would be electric.

Land Rover for its part will present 6 purely electric models until 2026, with the first to be released in 2024, with the company also offering electric versions of all its models until 2030.

By 2030, Jaguar wants 100% of its sales to be purely electric models, with the corresponding percentage of Land Rover being 60%. Jaguar Land Rover’s goal is to achieve zero CO2 emissions throughout its supply chain, products and activities by 2039.

To support its electric transition, Jaguar Land Rover will invest δ 2.5 billion (€ 2.9 billion) in electric propulsion technologies and the development of connected services. With this money the company will build a new architecture on which it will build purely Jaguar electric cars, while those of Land Rover will be built on two platforms, the MLA (Modular Longitudinal Architecture) and the EMA (Electric Modular Architecture).

Jaguar Land Rover will phase out by 2026 the 3.0-liter diesel engines found in the Defender, Discovery, Range Rover and Range Rover Sport.

Jaguar Land Rover will also invest in hydrogen cells to prepare for the demand for such models in the future. Finally, Jaguar Land Rover is committed to keeping all car factories in operation, both in the UK and in the rest of the world.

Source: by

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