Nvidia adjusts the price of the Geforce RTX 4000 series in Europe

Since Nvidia introduced the Geforce RTX 4000 series and the “Ada Lovelace” architecture, two graphics cards have managed to find their way out, the top card RTX 4090 and the sibling RTX 4080. Something that has been discussed and led to possibly more debate than the performance is the price, where an already increased price tag in combination with inflation and exchange rates skyrocketing.

When the graphics cards were unveiled, the MSRPs were USD 1,599 and USD 1,199 respectively, which in the European market translated to EUR 1,949 and EUR 1,469 respectively. Now German hardware press noted a reduction in both prices on Nvidia’s website. The new prices are instead 1,859 and 1,399 euros respectively – about 5 percent lower.


The adjustment is close to the imminent launch of AMD’s Radeon RX 7000 series, where the competitor has invested in relatively aggressive pricing for both the top card RX 7900 XTX and RX 7900 XT. That the price reduction would have anything to do with it is dismissed, however, but instead the value of the euro in relation to the US dollar is stated to be behind the minor adjustment.

Nvidia’s Founders Edition models do have Swedish price tags of 21,990 and 16,490 kroner, but are not sold in Sweden. No adjustment is visible either there or for the American prices. Whether the green team revises prices globally when the RX 7000 series hits the market remains to be seen.

Source: SweClockers by www.sweclockers.com.

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