Number of PR communication agencies increased very quickly during the corona pandemic

Since the start of the corona pandemic, the number of public relations (PR) and communication agencies has increased very rapidly, according to figures from the Trade Register of the Chamber of Commerce.

On January 1, 2020, there were 3934 PR and communication agencies in the Netherlands. Two years later, on January 1, 2022, there are already 9,526, an increase of no less than 142 percent. Between 2013 and 2020, there were fairly consistently 20 communications and PR firms per 10,000 firms. In 2022 that number will be 43. More than double in two years.

In addition, figures from the Chamber of Commerce show that the share of sole proprietorships increased from 67 percent in 2013 to 82 percent in 2022 and the share of private limited companies decreased from 26 percent in 2013 to 12 percent in 2022.

Professionals seized the scarcity on the market to convert their salaried work into a better-paid role as freelancers.

Pexels Foto photo


Source: Nieuws – Emerce by www.emerce.nl.

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