Now that it is one of the largest manufacturers in the world, Hyundai wants to keep its past alive with the help of Giugiaro.

We are used to historical brands value your past through events, restoration programs for its classics and departments dedicated solely to the care of its best jewels. Porsche, Jaguar, Ferrari, Alfa Romeo or Seat are the best examples.

Fortunately, some younger companies are taking a cue from this, such as Hyundai, which will revive the first car developed entirely by the brand with the help of Giugiaro: the 1974 Hyundai Pony Coupe Concept.

The car that put Hyundai on the map

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1974 Hyundai Pony Coupe Concept

Day by day, Hyundai is one of the world’s leading automobile manufacturers. And it has achieved it in record time because the Korean firm began its business journey in 1967.

In fact, he has been in Spain for just over two decades and throughout all this time he has managed to go from making himself known with that Kia Shuma announced by Antonio Resines to put one of his cars in the Top 3 best-selling models in our country.

At this point, the South Koreans no longer need any presentation letterbut there was a moment when it was crucial to make yourself known and be noticed.

At the beginning of the 70s, when there was still no self-developed Hyundai and the brand resorted to rebranding, the firm’s managers hired Giorgietto Giugiaro to design the first 100% Hyundai car.

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Sketches of the 1974 Hyundai Pony Coupe Concept (top) and the 2022 Hyundai N Vision 74 (bottom)

The result was Hyundai Pony Coupé Concept, a prototype that was presented at the Turin Motor Show in 1974. A year later the production Pony with a five-door body arrived, yes, with mechanics of Mitsubishi origin; the Pony Coupé did not reach the assembly line (at least at that time) due to the global crisis that existed in the early 80s.

Thanks to the Pony, which was the first mass production car made in Korea, Hyundai entered the key marketssuch as the British and Canadian. The rest is history.

Since then almost 50 years have passed. Unfortunately, the concept car that was on display in Turin no longer exists, but Hyundai wants it back and has rehired Giugiaro to bring it back to life. The Italian designer will work side by side with his son, Fabrizio Giugiarobut also with Luc Donckerwolke, Creative Director of the Hyundai Motor Group, as well as SangYup Lee, Executive Vice President and Head of the Hyundai Global Design Center.

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Hyundai Pony from 1975, the first independent model of the Korean brand

The objective is to manufacture a prototype identical to the 1974 model from the original planswhich later inspired Giugiaro to draw the DeLorean DMC 12. Several decades later, Hyundai has also taken into account the lines of the Pony Coupé Concept to shape current models, such as the Hyundai IONIQ 5 and the Hyundai N Vision prototype. 74.

About the original model design, Giugiaro He has said: “I designed the Hyundai Pony when I was still a young designer at the beginning of my career. I was very proud to be in charge of creating a vehicle for a company and a country that was about to face a fiercely competitive global market.”

Now, I am deeply honored that Hyundai has asked me to rebuild it for posterity and as a celebration of the brand’s legacy,” adds Giorgetto.

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Giugiario with the Hyundai IONIQ 5, Luc Donckerwolke and SanGup Lee.

For his part, SangYup Leenoted: “The original Pony and Pony Coupe Concept were one of those rare creations to influence the designs of not just one, but multiple concept and production vehicles, including our award-winning IONIQ 5 and striking N Vision 74. Since the original prototype no longer exists, we have commissioned Giorgetto Giugiaro to rebuild it according to our design philosophy: shape the future with legacy.”

Beyond the car that will be born from this project, it highlights the possibility that the association between Giugiaro and Hyundai go further, as Donckerwolke says: “This project not only has historical value, but also represents an intercultural exchange that could pave the way for more collaborations in the future.” The door to see a Hyundai drawn by the father of the first Volkswagen Golf, the BMW M1 or the Alfa Romeo 159 remains open.

Source: Motorpasión by

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