Now it’s clear why Apple is in a rush to add new emoji to iOS. Case in America

I have been slowly returning to my work rhythm in the last few days. I read the news. Fresh ones sharply explained Apple’s long-standing and meme-like quest to add features and capabilities that people over 20 hardly use.

Dozens, if not hundreds new emoji every year, memoji updates, SharePlay, photo effects, iMessage improvements and much more are perceived by many of our readers as a little needed thing, a “toy” and definitely not the main reason to own an iPhone. But Apple has statistics, and statistics decides.

Since yesterday, the “bomb” published by the investment bank has been actively discussed in English-speaking social networks Piper Sandler… He conducted a study in the United States among 10 thousand children and adolescents (under the age of 18). There is a lot of completely different data from all possible areas, the work is monumental. If you have nothing to do, check out full PDF.

Most were attracted by one of the nearly 100 pages. The share of “teenagers” in the United States with an iPhone was 87 percent in 2021.

I am translating: nearly 9 out of 10 American teens have iPhones… And 88% of them said that their next smartphone will also be an iPhone.

That is, Apple managed to capture the absolute, decisive most of the youth in the United States. Only 1 out of 10 children use an Android smartphone.

Such children are deprived of full access to the Apple ecosystem, they cannot use iMessage and in group chats, instead of the newest emoji, memoji, stickers, reactions and blue clouds, they can only send insipid “green” messages.


Picture from good research Wall Street Journal on a similar topic.

Teens are attracted to what Apple has to offer. Children do not want to be outside the digital domain of most of their peers. The very idea of ​​changing the platform from iOS to Android leads to a loss of engagement – and this is a terrible punishment for a socially active teenager.

Apple keeps the iMessage ecosystem locked and saturates its firmware and products with functions that are available only within the proprietary ecosystem. The company’s legendary determination to introduce the very newest emoji first is simply one of the tools to maintain influence over the most “trending” age group.

9 out of 10 kids in the company’s home region use an iPhone and want the newest one. So don’t be surprised when hundreds of new emojis are guaranteed in future versions of iOS. As well as the fact that at the summer presentation the new and old memoji, like a year ago, will be given good, if not third visual identity of the event.

This is a business. And the hottest business right now is around children. [Piper Sandler]


Source: iPhones.ru — Новости высоких технологий, обзоры смартфонов, презентации Apple by www.iphones.ru.

*The article has been translated based on the content of iPhones.ru — Новости высоких технологий, обзоры смартфонов, презентации Apple by www.iphones.ru. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!