Now Europe! Xiaomi beats Apple and Samsung and dominates in smartphones

Xiaomi’s results have been meteoric in this second quarter of 2021. It managed to take positions in the smartphone market that until recently did not consider possible, beating direct competition.

If the global market landscape is set and well established, there is now new data that points to yet another victory. Xiaomi beat Apple and Samsung and won the top smartphone sales in Europe.


Xiaomi keeps gaining space from the competition

By managing to beat Apple in smartphone sales, Xiaomi showed everyone that it is a strong competitor in the smartphone market. It is a force to be reckoned with and its proposals are pleasing consumers across the planet.

Now, and looking in particular at one of the most important markets, we see that Xiaomi remarked a position. In Europe, where Chinese brands are growing and asserting themselves, it has now managed to take the top of the smartphone brand table.

Business Shipments (in millions) 2nd Qtr 2021 market share annual change
Xiaomi 12,7 25,3% +67,1%
Samsung 12 24% -7%
Apple 9,6 19,2% +15,7%
Oppo 2,8 5,6% +180%
Realme 1,9 3,8% +1800%
Others 11,1 22,2% -20,1%
Total 50,1 100% +14.4%

Samsung and Apple defeated in European markets

These numbers are focused on the second quarter of 2021, but may well be a prediction for the future. With a share of 25.3%, it managed to place a total of 12.7 million smartphones on the market. With these values, it had a growth of 67.1% compared to the same period in 2020.

Thus, we have Samsung in second place in the table, with 24% of the market, and Apple in third place, with 19.2% of the market in Europe. These brands placed 12 and 9.6 million smartphones, respectively. As for 2020, we have a drop of 7% for Samsung and a growth of 15.7 for Apple.

Xiaomi Samsung Apple Europa smartphones

Smartphone sales keep growing

The rest of the table is filled by 2 more Chinese brands, with very high growth rates. So we have Oppo and Realme, with changes compared to 2020 of +180% and +1800%, respectively, which placed 2.8 and 1.9 million smartphones on the market.

It will be interesting to see how the market will react in the quarter we are going through. Samsung will have news within days, which will immediately start sales. In the case of Apple, only in September will we see the reaction, with the arrival of the next iPhone.


Source: Pplware by pplware.sapo.pt.

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