Nothing takes over the Essential brand name

There seems to be something to happen with the brand name Essential, which was used for the company of Android founder Andy Rubin.
OnePlus co-founder Carl Pei has bought the brand for his new company Nothing.

What Nothing’s plans are with the brand name is not known. It is also not clear if Nothing has acquired more than the brand name, such as octets.

Carl Pei wants to launch his company smart devices, starting with wireless earphones.

Despite high expectations, Essential has only developed one device, the PH-1, which sold very poorly. Work on a second device would have been started, but this product was never finished.

Source: Mobile – Emerce by

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