We broke up in 2015. Mario Nobilefresh from his resignation from a pharmaceutical giant, he had just raised the shutter of the shop in via Carmagnola and – full of trepidation – he was displaying a vase of Philodendron monstera with the ambition, perhaps, of giving a new image to the Milanese florists.
Six years after his Offfi has become a reference point for all those who want to make a good impression with a bouquet of flowers. And not only. He organized a dinner for Giorgio Armani, with Fendi has a permanent partnership, recently took care of the wedding of La Vale by Radio Deejay,
“Without forgetting that we are among the best at processing dried foliage”. As we speak he is preparing two compositions to be sent to Franco Parenti theater.
«Customers trust blindly, they call me and tell me ‘you do it’, without even asking me for advances. Compared to when I started I have become a little more serious, but I have finally found my way ».
«No rules, instinct guides me, I choose a protagonist and then gradually the structure takes shape. I like this aesthetic of apparent randomness, like flowers just picked from a garden “.
Beautiful, free, joyful. Above all imperfect. Branches twisted by the wind, leaves with holes, roses open and not in bud. The teaching is to Jorn De Précy, the rebellious Icelandic horticulturalist who at the turn of the nineteenth and twentieth centuries he wrote And the garden created man: the manifesto-book, still relevant, on the return to wild green.
“Then as today there is a need for authentic, direct contact, we must put our hands back into the earth”says Mario. It is true that the earth and its products, here, are deluxe: Camellia sasanqua, Myrtillocactus, Turmeric, chrysanthemums Avignon Champagne: “The quintessence of elegance”.
Seasonal and strictly local raw materials, even if the very powerful Dutch market is often essential.
“They have a catalog of thousands of items and the most advanced logistics in the world, with deliveries within 24 hours”.
Perhaps the most striking news of Offfi I am ‘shop’ online, which took off during the lockdown (“I was a messenger of sometimes excruciating emotions”) e the vases, produced by master potters around Italy. Unique pieces, striated, dripped, in raw terracotta, or enameled.
«I design them and the artisans make them for me. One day I would like to be able to make them here, in my laboratory “. We see. Meanwhile, let’s think about winter. «We are facing a season that no longer offers anything indigenous. What do I propose? Late hydrangea and proteas: dry they are magnificent sculptures. Buttercups and peonies are beautiful, yes, but there is much more ». And to make a gift? “Five loose stems. Sometimes they are more chic than a bouquet “.
What it takes
1 branch of Malus with at least
10 sprigs of meline
3 branches Leucadendron branched red
2 branches of Rumex
2 branches of dry wild fern
3 branches of Eucalyptus populus red granite
1 branch of Chinese palm fruits
4 branches of Eryngium in a rose gold bath
4 branches of Talinum in yellow gold bath
10 flowers of Leucadendron plumosum
1 galvanized steel ring diameter 35 cm
1 roll of gutta-percha
1 spool of 0.4-0.5mm iron wire
Begin to cover the ring with the gutta-percha, keeping it taut, without breaking it. Prepare the essences in sprigs of the same length, in our case about 12-13 cm. Depending on the length, the crown will be more or less thick. After having tied the top of the spool thread to any point of the ring, start inserting the sprigs of essences alternating them and always following the same order. Attention: every single piece must be fixed with a tight round of wire. Continue like this until you rejoin the starting point and start over, going back one centimeter every 4-5 twigs so as to cover the binding of the previous level.
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