Those who are not yet addicted may be confused and think that the brand Stella and Lori is named after the oil of the two designers, but it is named after the two grandmothers of Vered Blank Grease and Zohar Blank Kama. These are nurses who decided more than a decade ago that they would combine their professional lives together and set up a brand that was first dedicated to bags and purses, and later joined by clothing, and has since become one of the common names for fashionistas. If you look at the closets of Maya Wertheimer, Neta Barzali, Noa Kirl, Keren Moore, Yuval Sharaf, Doreen Atias and other Slavs – you will find quite a few of their items there.
They grew up in Tel Aviv with a family of 3 sisters, but tragedy befell the family when the older sister died of an illness. They say they always knew they would join forces and become a partnership, even though Survivor studied architecture and Zohar business administration. “We knew that what we would do in life consisted of three main things: it would include creation and design, independent business and of course we would do it together and become a partnership,” they say. “In 2010 after the birth of Zohar’s eldest son we decided to go on our joint adventure, enrolled in bag design studies at the Guild School – and for the first time we did something we really dreamed of doing and together.
“We have always loved aesthetics and sought it in everything, from every family meal we cooked together to what we always chose to wear, the passion for design and beauty (without worshiping such and such ideals because we believe it is everywhere and not perfect) has always been there and accompanied and accompanied our lives. “When we set up the brand, we chose to call it the oil of our grandmothers on both sides. Both are women who immigrated from Europe and left a strong mark on us.”
Their collections consist of one-size-fits-all items (excluding pants) from an ideology – “We like the fact that the same item is suitable for a wide range of women – hence most items are usually suitable for 36-46”.
The current collection, Winter 2022, draws inspiration from the worlds of 50-60 ski vacations. “A snowy winter vacation was the lot of only the owners of the century, along with the holidays a whole culture developed – of what to eat, what to drink, what to do in the after-ski hours and especially what to wear. We took the phrase Apres Ski – and stayed with the Apres. Everything that happens After. After skiing, after Corona, after … “
The new collection consists of a wide range of models – dresses, shirts, vests, blazers, pants and sweatshirts. Their strength also lies in the fact that they design and produce lots of original prints and details so that their customer gets something unique that is not found elsewhere.
And if we have already mentioned the corona, which caused quite a few Israeli designers to close their businesses, it is impossible to ignore how the two succeeded in the challenge. Corona was definitely a new challenge to crack, the physical store closed for many months and we had to find a way to work only through the online store. Luckily – it worked, the online store really flourished and we became more and more specialized in digital marketing and communication with customers mainly through Instagram. It is a path full of small and big challenges that we solve every day. “
And when it comes to challenges – I could not ignore that these are still two young women with a total of 5 tiny children and a business. How do you combine that?
“It’s definitely another challenge” they laugh but very quickly serious, “for us our business allows us to be both mothers 100% and run our business, there is not so much separation between business and home – it’s one. The fact that we are sisters and children of each other are “Like the children of each of us – allow us complete freedom of action. Of course Friday is difficult moments because our business is like another child and is in our head and heart 24 hours a day – but get along.”
price range: 390 – 1450 NIS
Where to buy? In the store at Ibschitz 10, Basel Tel Aviv, and online, of course, stellaandlori.com
Source: Maariv.co.il – אופנה by www.maariv.co.il.
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