Not even the iPhone is in the woods, Apple breaks millions of dollars with a dusting cloth

Apple introduced a series of new gadgets this month: more powerful MacBook laptops, AirPod wireless headphones with longer battery life, and HomePod Mini speakers in three new colors. But another unannounced Apple novelty is of such great interest that it has become the company’s most frequently ordered new product: a $ 19 scarf that wipes away blemishes and fingerprints from screens. New York Times.

The cloth, printed with the Apple logo on the corner, is made of “soft, non-scratch material” to “safely and effectively” clean the screen of iPhones, iPads and MacBooks – read on the product page. The list adds that the wipe – officially known as Polishing Cloth – is “compatible” with 88 different Apple products. For most U.S. shoppers, shipping is no earlier than January 11th.

Asking for a total of $ 19 (6,200) for a two-stacked piece of clothing, even by Apple’s standards, is a bold thing to do. Yet it is a company whose loyal customers are used to high prices.

However, a polishing cloth stands out because it is much more expensive than the widely available alternatives. MagicFiber, a popular brand of microfiber cloth that cleans glass with ultra-fine fibers without scratching the surface, is offering a six-pack from Amazon for $ 9.

Apple’s scarf, eloquently named Polishing Cloth.

Dual: Apple

“They deserve credit for their cheekiness for asking $ 19 for it,” said Walter Gonzalez, president and founder of MagicFiber’s parent company, Goja, about Apple.

A head of Apple asking anonymity told the New York Times that the piece of fabric cleans the displays very effectively and is designed to be special, including the unique light gray color. Apple said the cloth was made of non-woven microfiber material, but did not want to go into detail.


Source: Napi.hu by www.napi.hu.

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