North Korea reorganizes the homepage of Democratic Joseon, People’s Health, and Chosun Tourism… Perfection is ‘well’

The People’s Health website operated by the North Korean Ministry of Health has been changed. The top part is the old website and the bottom part is the changed version. The part of the immortal leadership has been deleted and the part where the news of revolutionary activities is newly created is conspicuous on the right side. /Photo = Captured from the People’s Health website

While North Korea is putting a lot of effort into building its external image, it has been found that the website of Democratic Chosun, People’s Health, and Joseon Tourism has also been newly reorganized.

As a result of Daily NK’s own investigation, ‘People’s Health’, a website operated by the North Korean Ministry of Health, deleted the ‘Immortal Leadership (Yeongdo)’ bulletin board on the first page and created a new revolutionary activity category in the sidebar. Then I brought the ‘Recent Photos and Videos’ category in the sidebar to the center.

Most of North Korea’s homepages place ‘Unknown Leadership’ and ‘Revolutionary Activities’ in the first column, introducing the trends of Chairman Kim Jong-un in the first column. Therefore, it can be said that the reorganization of the homepage of the People’s Health Service is somewhat unusual.

As a result of checking through the web archive service ‘Wayback Machine (https://web.archive.org/)’, the People’s Health homepage was saved as the previous homepage until June 21st. It is highly likely that the website has changed since June 22.

The People’s Health website also changed the category. The existing website, which consisted of six sub-categories, such as ▲Immortal guidance ▲health policy ▲traditional medicine ▲science and technology ▲medical service ▲foreign exchange, ▲immortal command ▲health policy ▲medical service ▲human resource development ▲medical science and technology news ▲exhibition hall ▲Health exchange activities ▲Introduction of institutions.

In addition, the North Korean Ministry of Health was placed at the top of the main page to make it clear who was running the website. Previously, at the bottom of the homepage, there was only the content that ‘copyright belongs to the Ministry of Health’.

It also added a meta tag that defines the index information of web pages to make it clear that the Ministry of Health is operating. The previous homepage did not have a meta tag to indicate homepage information.

In addition, ‘Russian’ and ‘German’ have been added to the homepage, which was operated only in ‘Korean’ and ‘English’. It seems that they are trying to further strengthen their publicity by reorganizing the design, increasing search exposure, and diversifying operating languages.

However, it is expected that it will be difficult to demonstrate the propaganda effect properly as there are many parts that do not have content on the bulletin boards in each category.

The website of the Democratic People’s Republic of Korea (DPRK), the official website of the Presidium of the Supreme People’s Assembly and the cabinet, was also confirmed to be partially reorganized. Rather than reorganizing the categories, it seems that the focus is on the website design change.

First, the red and orange colors on the entire website were changed to black and blue. It seems to be to remove the red color that symbolizes the Labor Party as much as possible and to give the impression that it is an organ of the Cabinet and the Supreme People’s Assembly. Here, the gray background included in each category was removed to create a clean look.

As a result of checking through ‘Wayback Machine (https://web.archive.org/)’, a web archive service, the Democratic Chosun homepage was also saved as the previous homepage until June 21st. Like the People’s Health website, it is highly likely that it has been changed since June 22.

There are many parts of the reorganized People’s Health website that have no content. The Democratic Chosun website has some dissatisfaction with its completeness. /Photo = People’s Health website, Democratic Chosun website capture

However, the content of the ‘Popular Articles’ category on the Democratic Chosun website was infringing on the picture below, so the degree of completion was somewhat lacking. Here, the layout builder setting of the part that animates the picture that looks like the ‘Democratic Shipbuilding History’ building at the bottom is wrong, and unnecessary content is exposed.

It was confirmed that the Chosun Tourism website has been reorganized. The upper part is before the reorganization and the lower part is after the reorganization. /Photo = Captured from the Chosun Tourism website

Meanwhile, it was belatedly confirmed that the website of ‘Joseon Tourism’ operated by the National Tourism Organization of North Korea was also reorganized on March 30.

The Joseon Tourism website removed the existing ▲festivals and events, ▲travel event, and ▲service facility categories, and created a new section of ▲multimedia ▲introduction ▲cultural heritage-popular tourism.

Overall, it is a simplified view by removing the photos and various bulletin boards on the main page. This seems to be intended to speed up the loading of the website.

In general, the way to allow many users to visit the homepage and stay for a long time is to increase the site loading speed and implement convenient UI (user environment) and UX (user experience). The reorganization of the Chosun Tourism website also focused on this aspect.

It seems to be a preparatory measure to attract tourists after the novel coronavirus infection (COVID-19) is alleviated.


Source: DailyNK by www.dailynk.com.

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