Nokia grows strong in top 10 largest smartphone sellers in Europe

Nokia has grown significantly in the European smartphone market in the past year, according to several research firms (via Nokiapoweruser). Although Nokia’s exact position in Europe differs depending on the research firm, parent company HMD is attributed a growth of 24 to 31 percent. This puts the Finnish smartphone brand in 5th or 8th place in Europe respectively.

Like this concludeert Counterpoint Research that Nokia has benefited from the decreased popularity of Huawei and Honor, among others. The two Chinese companies have lost a very large part of the market share in Europe due to the alleged involvement in espionage by the Chinese government. Counterpoint states that Nokia therefore accounted for almost 1 percent of smartphone sales in Europe in Q3 of this year; eighth place behind the likes of Vivo and Realme, not to mention market leaders Samsung, Xiaomi and Apple (30.4%, 23.6% and 22.1% respectively). By the way, Counterpoint counts Xiaomi including subsidiaries Redmi and Poco. Oppo’s stats include sister company OnePlus.

Strategy Analytics goes even further and claims that Nokia is the fifth largest smartphone seller in Europe with a 3 percent market share. Compared to last year, the brand is the only one to have experienced an increase in market share next to Oppo. Here too, the research firm Oppo and OnePlus count as one, so that HMD would technically finish in sixth place.

Sources: Counterpoint Research, Strategy Analytics


Source: Hardware Info Compleet by nl.hardware.info.

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