Tech giants do not like to talk loudly about planned purchases, mainly because they don’t want to face additional competition, but with such huge deals it is difficult to keep everything a secret. Microsoft has just found out about it, which in recent months wanted to quietly buy Pinterest, a characteristic social networking site that allows you to share visual materials. However, as The Financial Times found out from one of the people involved, the companies are not currently in any active talks, so either the acquisition will not take place or it has been postponed.
It cannot be denied that it would be an interesting addition to the already rich portfolio of Microsoft, which has managed to acquire many interesting companies in recent years, such as Mojang responsible for the great hit Minecraft, operating on the LinkedIn job market, GitHub or ZeniMax, the owner of the already cult studio Bethesda Softworks. It is true that the Redmond giant wanted more, but both solo and in cooperation with Walmart, he failed to take over TikTok. Interestingly, most of these purchases were not accompanied by such negative emotions as the subsequent acquisitions of, for example, Facebook, which shows well the scale of social trust in these companies.
Why exactly does Microsoft Pinterest need a share of only 5% of the social media market? It’s hard to say, but the truth is that the website’s services are used by 416 million people daily, and if the global trend is similar to the Polish one, i.e. half of the users are people aged 25-34, the giant could thus gain an ideal target group for marketing their other products, including Xbox gaming services. However, whatever the decision in this matter may be, Microsoft can certainly afford such purchases, because the estimated value of Pinterest is around USD 53.35 billion, while Microsoft is valued at USD 1.84 trillion and exceeding the threshold of 2 trillion is just a matter of time.
Source: GeekWeek.pl – Wiadomości by www.geekweek.pl.
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