REGION – Saatchi & Saatchi and NLB Group recently presented a new communication platform “Opportunities”, which was a strategic starting point for the New Year’s campaign. It highlights an emotional TV ad that puts human care first.
“We are at home here. There are our families, friends, associates, neighbors. Here we breathe with full lungs, we create, we experience ups and downs, we create connections. And we want to take care of our home in the best way and thus create an opportunity for a better world. The elderly and children are the two most vulnerable groups in society and our inspiration to return the good to the good. That is why this year, during the holiday season, we supported charitable institutions in all our markets of SE Europe with donations. In Slovenia, we distributed 200,000 euros to the Fund for Gifted Children Godfatherhood and the Humanitarček Society, which stands for a dignified life for the elderly. With these funds, we will help 200 gifted children, who live at the risk of poverty, so that they can continue to develop their talent next year, and on the other hand, we will provide 21,000 hot meals for the elderly. Courage, encouraging the talented to innovate and be creative, and looking for new opportunities are the heart of our TV commercials, ”says Andrej Krajner, Communications Director at NLB Group.
Teams from Ljubljana, Belgrade and Skopje participated in the creation of this regional campaign, and the ad was filmed in Ljubljana.
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Source: PORTAL by marketingmreza.rs.
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