In the past 2020, which was marked by a global pandemic and restrictions that were introduced, there was a great decline in the automotive industry. The market decline in Serbia is recorded at 23.49% compared to the previous year.
Despite a very difficult year and numerous challenges, Nissan generated a significant number of new vehicle sales in Serbia and further strengthened its market position with 2.9% of total market share and 5.13% of share in the segment of new passenger and light commercial vehicles for private customers.
Good sales results were also reflected in the list of best-selling vehicles in the segment, so the Nissan Qashqai, according to official data, JATO *, took the FIRST place in the C-SUV segment, which placed it on the 9th place of the best-selling models in 2020.
In addition to the Qashqai model, Nissan can also boast good sales of the new generation Nissan Juke model, which was launched in early 2020 and which, according to the official report, increased its share in the B-SUV segment by 1.14 percentage points.
Sales growth and the well-achieved business results of the Nissan brand in 2020, despite the global pandemic, are the result of a good business strategy that is precisely focused on customer needs.
The year 2021 will be very exciting for Nissan because the launch of the new Nissan Qashqai model is expected, which is one of the best-selling SUVs in the segment on the European market.
* Data obtained from the official JATO registration report for Serbia.
Source: AutoBlog by autoblog.rs.
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