With the closure of the facility in Spain, European production will end with Nissan Navara, and the pickup market is suffering from the decline.
The European adventure is coming to an end for Navara, one of Nissan’s most important players in the pickup market. The award-winning pickup model, which has been included in the product range of the Japanese manufacturer in the global market since the mid-80s, will be withdrawn from markets including Turkey, with the Barcelona factory to be closed at the end of this year. The first details about the process also came directly from within the brand. Behind the decision comes the market share that has emerged in parallel with the decrease in the interest of users in pickup models.
Nissan Navara Europe sales to end in 2022
A brief about Navara from within the brand in the statement; “The production adventure in Barcelona with the current generation of Navara will come to an end as of December with the closure of the facility. Sales are also planned to end in 2022. This decision is a reflection of users’ preference for more modern and efficient VAN models and the decline of the pickup market in Europe.” was stated.
For now, the only possibility for Navara’s adventure in Europe to continue seems to be exports from the factory in Thailand. On the other hand, it is not possible for the brand side to make such a move if there is no re-orientation in user habits in the market. Navara, which also received the model of the year award in its class, continued its decreasing sales chart in 2020 as well. When we look at the numbers, we see that the model completed 2020 in fourth place after Ford Ranger, Toyota Hilux and Mitsubishi L200. It could take as long as 2025 for a whole new generation to come back to Europe. Here, the electric solution is also among the expectations. The Mercedes X-Class, which was offered for sale as the world’s first premium pickup model with the Navara infrastructure, was also discontinued due to its failure to deliver what was expected.
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Source: Teknoloji haberleri – LOG by www.log.com.tr.
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