News of operators. The new tariff “Close people with Yandex Plus”, analysis of the pros and cons

First, a few words about Beeline. I recently renewed my acquaintance with the operator. Prior to that, he used Beeline in 2016 as a corporate client in St. Petersburg. Was dissatisfied. Internet and connection quality left much to be desired.

About a year and a half ago, I decided to get a SIM card out of professional interest, so that I could follow the development. And “beeline” was a pleasant discovery, as it was significantly ahead of my other operators in terms of speed.

Plus, Beeline has a nice feature: the operator allows you to distribute mobile Internet via Wi-Fi. For example, my main number (“Nettarif” from MTS) gives only 10 GB for distribution, and then for a fee. The “beeline” option came in handy for me, since then I was in the process of moving and in both apartments there was no wired Internet yet. So a smartphone with a Beeline SIM card worked like a portable router. Actually, I was so imbued that in a new apartment I did home Internet from Beeline. Consistently happy.

Secondly, I believe that everyone is faced with an increase in prices for communication services, including archival tariffs. For example, I received a notification from MTS that now I will pay 35 rubles more. And new tariffs become less favorable. At the same “beeline” once the tariffs of the line “Close people” were unlimited. Now, on expensive options, for example, Close People 4, there are restrictions (50 GB). The only good news is that the operators are trying to sweeten the pill by offering users various pleasant little things. So, SuperCity, where by default there is only 15 GB of Internet, has unlimited Internet in the metro, and other tariffs have unlimited instant messengers. The latter, by the way, is a useful thing. Since the beginning of the pandemic, my traffic consumption for video calls via WhatsApp and Skype has increased significantly. And Beeline has a wide range of supported messengers: WhatsApp, Viber, Telegram, ICQ, Skype, Google Hangouts, Snapchat, KaKaoTalk, WeChat.

In short, if a few years ago Beeline upset, then you should try again. The quality of communication in Moscow, St. Petersburg, as well as in the subways of both capitals, categorically pleases me (but not in Sapsan, I generally have the feeling that all operators in Sapsan have somehow begun to work worse, don’t you have that?) . And now “beeline”, in fact, has become my main way to distribute traffic for a laptop.

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“Close people with Yandex Plus”

In fact, there are no people here yet.

The main idea of ​​the “Close People” line has always been that the user can connect additional numbers to his tariff. For example, for the “Close people 2” tariff, you can connect 2 additional numbers and share the issued Internet packages and minutes with them. Thus, it turns out that 690 rubles are divided by three people, and it comes out at 230 rubles per person per month, that is, super profitable.

“Close people with Yandex Plus” is, in fact, a tracing paper from “Close people 2”. There is also 30 GB and 700 minutes. However, this rate cannot be shared. Since it is understood that the Yandex.Plus subscription, included in the tariff, relies on only one person.

It can be assumed that this is a kind of test of the pen to assess interest from subscribers. Obviously, if the operator and Yandex feel interest from subscribers, then the tariff will be finalized in such a way that it is possible to share not only gigabytes, but also a subscription. In principle, there are no difficulties here, since Yandex also has Plus Multi – a family subscription for 299 rubles for 4 people, that is, 75 rubles per person. Accordingly, Yandex can easily offer various favorable tariffs for Yandex.Plus for the entire range of “Close People” tariffs, which allows you to connect up to 4 people to one tariff plan.

About the price

In accordance with marketing science, the operator lures to the tariff with discounts. The usual price for the tariff is 889 rubles per month. Evaluate the accuracy and honesty, they won’t even take an extra ruble from you. In fact, they did everything right, otherwise they would have been pecked on social networks. Since the price of the tariff is formed from the price of Close People 2 (690 rubles) and the Yandex.Plus subscription (199 rubles). 690+190=889 rubles.

But now you can connect for 100 rubles cheaper. However, there are pitfalls. So, subscribers who did not have Yandex.Plus before receive a discount for 12 months, while existing users are entitled to only 3 months of discount.

In principle, no one bothers to simply create a new Yandex.Plus account and save 1,200 rubles per year (the subscription price, therefore, will be 99 rubles per month). The disadvantage of such a decision will be that you will have to re-teach Yandex.Music to your tastes. However, here, too, you can provide all possible assistance to her by driving a maximum of playlists from the previous account.

Advantages of the tariff “Close people with Yandex Plus”

The tariff is perfect for individual users using a Yandex.Plus subscription or who want to start using it.

So, new users (as well as those who create a new account) will receive, in fact, a bonus first year of 99 rubles per month.

Yandex.Plus includes:

  • Music service “Yandex.Music” (music, podcasts, audio books);
  • Films on Kinopoisk (the service has significantly improved, it shoots its own series and films);
  • The ability to receive a discount and accumulate bonus points when using other Yandex services (Yandex Go, Yandex.Food, Yandex.Drive, Yandex.Afisha, Yandex.Market, Yandex.Lavka, “Yandex.Travel”, “Yandex.Fueling”).

In this case, almost the main selling feature of the tariff is that Yandex services do not consume traffic. This is a pretty significant feature. For example, I often listen to Yandex.Music and spend about 7-10 GB per month.

In the car, on walks, in the gym, he regularly plays something. And not only music. “Yandex” pulled himself up nicely. I use the service to listen to audiobooks and to discover new podcasts. There are such playlists with small podcasts (3-10 minutes each), you go in a car and have time to listen to all sorts of different things.

If you add movies to listening to music, then the 30 GB of traffic included in the tariff will disappear pretty quickly.

Another plus: you can distribute mobile traffic over Wi-Fi for free. All Beeline tariffs have this feature, but in the case of Yandex.Plus, the bonus is that on the road you can, for example, distribute the Internet to a laptop and watch movies on the big screen.

Don’t forget about unlimited messengers. The list of instant messengers is extensive, from Skype to Chinese WeChat. For some reason, this moment was not reflected in the main description of the tariff. For example, unlimited Internet in the metro is not listed here, since it does not exist. But there are unlimited messengers. And this is important!

And finally, it is worth noting that the tariff supports eSIM. Accordingly, new subscribers without a SIM card, but with a smartphone that supports eSIM, will not have to go to a communication salon.

Cons of the tariff “Close people with Yandex Plus”

As I said above, these are not “Close People” in the usual sense, that is, you cannot connect additional numbers. We are waiting for further news. Probably, in 2-3 months this issue will be resolved. And we will be shown more tariffs together with Yandex.

The second disadvantage is the lack of unlimited Internet in the metro. I will assume that it was the requirement of “Yandex”. If there was unlimited Internet in the metro, the subscriber could leave to watch YouTube, otherwise you can’t run away from Kinopoisk. On the other hand, they might have reasoned like this: now, when the subscriber does not have the opportunity to create a group, 30 GB is allotted for a month, and this is an impressive amount that is enough for everything.

I did not pay attention, but free SMS disappeared on all tariffs. Now SMS costs 3 rubles. From the operator’s point of view, the decision is sound. SMS are needed a maximum of a couple of times in a few months, so no one will be upset by the lack of packages.


In general, the tariff turned out to be quite good. If you use Yandex services closely or want to start, then you should pay attention. Potentially, when it becomes possible to purchase a Yandex.Plus subscription at a discount for a group of subscribers, it will become completely wonderful, given the unlimited traffic to Yandex services.

In the meantime, for my taste, the tariff looks somehow too fair. You get exactly what you pay for (tariff 690 rubles + “Yandex.Plus” 199 rubles). Not enough dessert! Some bonuses, discounts, pleasant trifles, so that the subscriber has the feeling that he is so smart and dexterous, made a good deal, outwitting everyone.

Source: — Все о мобильной технике и технологиях by

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