New study: Employers who do not offer flexibility lose employees

A new study, The State of Hybrid Work Report 2022 from the collaborative technology company Owl Labs with the participation of 2,000 respondents in the Nordic countries, of which 500 were from Denmark, shows that almost half (47%) of the employees have changed jobs during the past two years, and of those who have not, 12% are actively looking for a new job opportunity during 2022.

Over the past two years, employees around the world have adapted to a lifestyle without a permanent workplace and now expect flexibility in terms of both workplace and working hours.

In order to retain their employees and attract new talent, employers must adapt to the employees’ wishes. They have to rework their terms of employment and policies, offer better benefits and flexible working conditions, otherwise there is a high risk that staff costs will run off and growth will stall.

Flexible is the new “hybrid”

In today’s work climate, there are not many so-called “9 to 5 jobs” anymore. The ‘new’ normal is that flexible working conditions are accepted by everyone, both employers and employees. When and where employees work is also considered here as a mutual decision on cooperation between the employer and the employee.

More than a third (36%) of employees in Denmark would say no thanks to a job where flexible working hours were not offered, and almost as many, 29%, would say no thank you if they were not given the opportunity for flexibility in relation to place of work. More than one in four (29%) of employees state that they would say no thanks to the job offer if a future employer required them to work from the office full time. Employees demand flexibility, and without it, they will not be able to keep (or take) the job so easily.

The benefits that would be most attractive to a prospective employer in Denmark are a 4-day working week (29%), flexible working hours (28%), flexible working hours (26%) and unlimited holidays to the extent possible ( 22%).

The study also shows that the ideal balance between work and office is three days in the office and two days of telework.

Nearly half believe that teleworking favors employees working in the office

The transition to hybrid work has gone fast, and many are still trying to figure out how hybrid work works in practice. Therefore, many are still nervous about whether teleworking can cause employees to miss out on job opportunities and other benefits. Hybrid work requires employers to thoroughly review their existing policies, employee training, office technology, and corporate culture in order to adapt to a more dispersed team.

  • 47% of the employees in the Nordic region believe that favoritism arises on the basis of how and where the employees work.
  • 54% of employees in the Nordic countries believe that employers tend to have more confidence in employees who are in the office full time than they have in employees who have an agreement on hybrid or telework.
  • One third (32%) of office workers in the Nordic region find it more difficult to build relationships with teleworking colleagues

Frank Weishaupt, CEO of Owl Labs says: “Now we’re entering the next phase in terms of how we actually work, and it’s clear that employers across Europe need to offer flexibility as to where and how their team works, to ensure that employees remain committed and satisfied. More choice and more flexibility for employees also means that managers need to be aware of any prejudices they may have against employees who spend less time in the office. ”

2020 and 2021 – the years when “everyone” changed jobs

The study shows that the proportion of employees who have changed jobs during the past two years is large in the four Nordic countries. In both Denmark and Finland, close to half, 47% and 46% of respondents, have changed jobs over the past two years. In Sweden, the results show that two fifths (40%) applied further, and in Norway the figure is 38%.

The results from the study also show that of the employees in the Nordic region who have not changed jobs during the past two years, 16% are actively looking for a new job opportunity in 2022.

The results of the survey show that the three most important reasons why workers in the Nordic countries apply for a new job during the year are: better pay (32%), better career opportunities (32%) and to get something done, they like better (26%).

Frank Weishaupt continues: “Our research also shows that employees demand more from their employers today when we talk about overall job satisfaction. The offer of a robust and flexible composition of staff benefits has never been more important in the fight to retain top talent. ”

In 2022, the focus is on retaining its employees and on attracting top talent

While the years 20-21 were a period when many employees changed jobs, 2022 is the year where we have to fight to retain top talent. Employers have been forced to intensify their strategies precisely to retain their employees. They have had to go through everything from benefits over a strict introduction process and continuing education portfolio to better use of modern, inclusive technology in daily work.

The benefits that are at the top of the list in terms of convincing employees in the Nordic region to stay with their current employer are: flexible working hours (34%), 4-day working week (26%), flexible working places (26%) and health insurance (23%).

Metaverse and better technology in the office

More than 59% of managers in the Nordic region believe that metaverse can become the next big revolutionary technology in the workplace, but that metaverse is not something that can be introduced overnight. Organizations need to start considering how work is changing and how they can evolve now and here.

Technology is also going to play a crucial role in retaining top talent. Therefore, many companies will create more modern and inclusive workplaces that promote employee well-being. While metaverse in the office may seem far into the future, improved video conferencing tools may be a first step toward creating a more inclusive hybrid work environment.

  • 36% of the employees in the Nordic region say that there is room for improvements in the technology for video conferencing
  • 45% of office workers in the Nordic region believe that metaverse can improve the opportunities for flexibility and hybrid work

Frank Weishaupt concludes: “Technology will play an important role in maintaining an engaging workplace with gender equality. Although the spread of metaverse in the workplace will take time, simple improvements to the video conferencing experience will have a significant impact on the overall work experience and on the company’s team spirit and culture. ”


Source: IT-Kanalen by it-kanalen.dk.

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