The Graduate School and Advanced Training, Faculty of Human Sciences, Universidade Católica Portuguesa (FCH-UCP) will launch a new graduate program in Communication and Advertising Creativity.
André Novais de Paula (creative strategy director at Directimedia), Susana Coerver (general director of Fuel), Ricardo Miranda (creative director of Wonder Why) and Mariana Vitorino (general manager of Omnicom Public Relations Group) are some of the professionals that integrate the faculty. The training lasts for 96 hours and starts on 22 February.
““ Communication in general, and organizations in particular, has undergone a giant transformation in recent years and, in particular, in recent months. The new tools for information, sharing, interaction, but also the new forms of relationship and even consumption have brought added challenges to organizations and their communicative needs, for which the old forms and formulas no longer find echo or resonance with the consumers. It is in this context and in this experience that the importance of creativity has been highlighted ”, says Alexandre Duarte, executive coordinator of the program.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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