New mobile for a monthly subscription? Apple is reportedly preparing a big news – Communication – Science and Technology


Instead of buying an iPhone for the full amount, customers could only pay a monthly “rental” subscription. After two years, Apple would change their cell phone.

Cars bought for leasing are nothing new. For a monthly fee, the customer can rent the vehicle without owning it and taking care of its maintenance or paying insurance. A similar carefree lease has already penetrated the sphere of consumer electronics. Some sellers not only offer equipment in installments, but also rent it to the customer for a monthly fee. After two years, he will be replaced by a newer model. Apple is reportedly preparing a big news that will work on a similar principle. The company would not only sell smartphones to customers, but also rent them.

According to agencies Bloomberg Apple is working on a subscription concept where the customer pays a monthly fee and gets the latest device. Such a service would bring the company a number of benefits, from more loyal customers to more stable returns, which in turn would please shareholders. Apple would be able to persuade customers to use the latest devices every year, even if they would not otherwise buy them themselves.

“Currently, people change their smartphones on average every three years. In the past, it was only two years, “the agency writes in its report. If the company offered customers a new iPhone worth 1,200 euros every two years in exchange for a 50-euro monthly fee, it would gain an extra year during which customers would not otherwise invest in the purchase of a new iPhone. Basically, customers would pay for three cell phones instead of two in six years.

In addition, Apple can make an even bigger profit on its account. Since the customers would not be the owners of the facilities, they would return them to the company after two years, which could refurbish them and resell them. So she could sell one device twice.


Source: Pravda – Veda a technika by vat.pravda.sk.

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