New markets, new features: Twitter Blue is being expanded

The Twitter Blue payment model launched in June offers users exclusive features for a monthly fee. The option is now being rolled out in other countries and comes with a number of new functions.

Twitter Blue is a way for active users to acquire access to practical features designed to optimize their Twitter experience. Since the launch in June, the model has only been available to users in Australia and Canada. Now it is also available to the USA and New Zealand for a monthly price of US $ 2.99 or NZ $ 4.49.

Well-known features include the option to recall published tweets and edit them afterwards, a reader mode for long threads and folders for bookmarks. With the launch in other countries now come a number of new functions which we will introduce to you below.

Customizable design for the Twitter account

Twitter Blue users can now customize their navigation menu themselves. To do this, they select their most frequently used functions and pages. These are then displayed in the navigation bar at the bottom of the screen. Users of Twitter Blue can also customize the Twitter icon themselves. You can choose from a range of colorful icons as well as time-limited seasonal designs. In addition, users can set a colored theme for their profile.

© Twitter

Early access to new features

Twitter Blue users will have the opportunity to test new features via the Labs function before they are fully rolled out. Currently, on the one hand, there is the option of uploading longer videos via the desktop. On the other hand, subscribers to the payment model can pin conversations in their private messages. Further features to test out are to follow in the future.

© Twitter

Read articles without ads

Users who use Twitter to consume news should be happy about this innovation: A large number of articles can soon be read without annoying advertisements. The ad-free news comes from Twitter partners like the Washington Post, USA Today and many more. Part of the revenue generated by the subscription model should go to the publishers themselves.

© Twitter

In addition to the more than 300 existing partnerships, Twitter plans to work with other publishers and bring out the feature in new markets:

This is just the beginning for Ad-free Articles with much more ad-free content to come as we continue to build more partnerships, with more publishers, in more markets.

According to the platform, a specific point in time at which Twitter Blue will also come to Europe is not yet known. For users in Germany it means: wait and see.

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