New info format at TikTok: Unplugged

Fancy a look behind the scenes? TikTok invites advertisers to several information sessions in unplugged format – free of charge.

The trend app has long since become a fixture in the marketing strategy of many social media managers. Many advertisers still struggle to hit the tone of the community, implement successful influencer campaigns or produce appealing clips. That’s why TikTok has now launched a new information series: Unplugged. Gradually, several information sessions on different topics are being held in the format.

Advertisers can now sign up for the TikTok Unplugged Sessions

It started with a session entitled “Creators Spotlight” and focused on the platform’s most successful creators. In a Zoom Meeting, the Trend App explains how brands can use this for their advertising strategy. TikTok writes to the new unplugged format:

Go beyond ads and collaborate with creators to get your brand in front of the TikTok community authentically. Learn about their creative processes LIVE on TikTok: UNPLUGGED Creators Spotlight sessions!

Advertisers can now register for the live sessions free of charge.

Advertisers can now register for the various unplugged sessions, © TikTok

Study shows: TikTok is very popular with advertisers

Many marketers should be happy about the new information offer from TikTok. In contrast to Facebook or Instagram, the implementation of advertising measures in the trend app is still a book with seven seals for many advertisers. That also shows a Study by the Skynova platform. This states that TikTok is the platform that advertisers would most like to learn about. The unplugged format is a good approach for the app to clear up ambiguity on the part of marketers.

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