Firefox adds a new element to its browser that blinds online marketers. They can’t just graze more data from internet users.
The new feature in version 102 cuts parameters from URLs that web services add to it for tracking purposes. This concerns the extensions that Facebook, Marketo, Olytics, Vero, Drip and HubSpot add to addresses.
The function is off by default. Users who want to activate it do so in the settings screen of the browser.
Firefox is one of the browser makers with Safari, Brave and Vivaldi that proactively add new features that protect the privacy of their users. Their work, for example, laid the groundwork for Google’s decision to stop supporting cookies and script that profile users next year.
Photo: Martin Hassman (cc)
Source: Nieuws – Emerce by www.emerce.nl.
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