New app turns trash into winning coupons

Win up to 85,000 kroner with LitterLotto by throwing out rubbish

New app helps remove annoying garbage from the streets and at the same time offers the opportunity to win 85,000 kroner in the monthly jackpot pool.

What do you say to being able to win up to 85,000 kroner by just throwing your used soda cup in the bin?

LitterLotto is a new app launched in Denmark, with the aim of encouraging citizens to keep streets and alleys clean and waste-free – while users can win a wide range of prizes, including a monthly jackpot of up to 85,000 kroner.

And to be able to participate in the draw? Just throw a single piece of garbage in.

LitterLotto comes to both iOS and Android and Denmark is the first country where rubbish can now be transformed into an opportunity to win small and large cash prizes – all to avoid rubbish in the streets and in nature. With the app, you take a picture of your trash when you throw it out, and you can immediately see if you have won or not. Either way, you participate in the monthly jackpot pool.

The app is free, and you can participate as many times as you want, as long as you keep throwing trash in trash cans.

“The Danes are already fantastic at recycling and sorting waste, but still rubbish and waste end up in nature and in streets and alleys where it does not belong. With Litterlotto, we give users a reason to throw their own waste correctly in rubbish bins or take it home, but also to collect others’. The individual users can win big prizes, but in the long run it is society that wins, ”says David Landsberg, co-founder and CEO of LitterLotto.

Waste control
Via the Litterlotto app, users get the opportunity to see their own data for how much waste they have thrown out and what type of waste. Litterlotto’s built-in AI scans users’ photos and sees what type of garbage it is, which is also registered on the platform.

“If we can help create a world with less waste, then we have reached our goal. We hope that with Litterlotto we can make people remember their own waste from, for example, the picnic and maybe even take something extra with them around them. Cigarette butts are a big problem in particular, so we want to help people remember to throw them out the right way, ”says David Landsberg, CEO of LitterLotto.

New app turns garbage into winning coupons: Win up to 85,000 kroner with LitterLotto by throwing out garbageThe data for waste types and locations are shared with public authorities, so that better efforts can be made in connection with the control of waste in the public space.

“The more users we get on the platform, the better our AI will be. In this way, we will be able to collaborate directly with authorities and municipalities to provide better knowledge in relation to where and how waste and rubbish affect our local environments and nature, ”says Dafydd Jones, co-founder and CTO at LitterLotto.

Big and small prizes

The prizes come in many different sizes. Each time a piece of waste is registered, the user can immediately see if they have won a “Spot prize,” which varies from 50 kroner to 2,000 kroner. Likewise, each piece of waste gives a ticket in the large monthly jackpot pool of 85,000 kroner.

The app can be downloaded here and is free for all users. Personally sensitive data is not resold and the app is funded by sponsorship agreements with companies. The app can be used by users of all ages, but children under 18 must have the approval of their parents to be able to receive a prize.


Source: IT-Kanalen by it-kanalen.dk.

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