In the end of last year Netflix claimed a total of 100 million people used the service without paying. Netflix has been trying to do something about it for over a year. For example, the company started testing charging for account sharing in South America already last spring. The other day, Netflix finally introduced the new rules for account sharing in Sweden.
According to both internal and external analyses, the changes will pay off for Netflix in the long run, with increased revenue. Netflix anticipates initial backlash to the rule changes, but still claims to be satisfied with the results so far. In Spain, for example, Netflix reportedly lost a million viewers after password sharing was stopped.
Love is sharing a password.
— Netflix (@netflix) March 10, 2017
Even in Sweden, outraged voices have been raised, but are those who object a clear minority? The survey is of course not scientific; those who chose to cancel Netflix may, for example, be more likely to leave a vote than those who will keep the subscription, but the result can still give an idea of the currents in Swedroid’s community.
Source: Swedroid by swedroid.se.
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