Netflix is launching a new offer for children that comes very close to TikTok. The battle for Generation Alpha has begun.
Now Netflix is also taking an example from TikTok. How do the streaming platform and the short video platform fit together? Netflix is launching in the coming days Kurzvideo-Feature namens Kids Clips. This consists of a library for which short clips from popular Netflix series or films for children are compiled. The feature is coming this week, but the launch is initially limited to the iOS app in the USA, Canada, Australia, Ireland, and the Spanish-speaking countries in South America.
The kids clips are not the first feature that Netflix leans on TikTok. With Fast Laughs, the streaming platform had offered something similar for older users. With a selection of short clips from popular series, this attempted to seduce users to stay longer in the app and possibly to convince them of new shows. Kids clips are ultimately the same only with children’s films. Since the target group is younger users, the feature will only be available for about ten to 20 minutes. This is to protect children from spending too much time on their smartphones.
TikTok takes over the entertainment world
On the one hand, it is exciting that all platforms view TikTok as direct competition. This is only logical for social apps like Instagram or Snapchat, but Netflix and TikTok have different offers. But since the users who Netflix wants to spend time binge watching prefer to scroll through TikTok for hours, the streaming platform is also threatened. On the other hand, it becomes clear how all entertainment giants concentrate on addressing very young users. So also Facebook and Instagram. The preferences of Gen Z and up for their favorite platforms seem to be distributed, now it’s a matter of catching and retaining Generation Alpha as early as possible.
Source: OnlineMarketing.de by onlinemarketing.de.
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