Instead of making all episodes available at once, Netflix is considering releasing them at weekly intervals.
If you use the streaming services of Apple TV Plus, Disney Plus or HBO, you definitely have the experience of eagerly waiting for new episodes in the latest series of popular series. These services make new episodes available gradually, at weekly intervals, and not all at once, as Netflix, for example. You may have never thought about it, but it’s not because new episodes wouldn’t have the service available. On the contrary. The main goal is to keep viewers who return to the service regularly to watch the latest part of the series. In the meantime, the service may offer them more series and movies and keep the viewer’s attention for a longer period of time.
Too many challenges
Netflix faces a number of necessary challenges that it will have to respond to. First and foremost, it’s a dramatic outflow of customers, secondly, shared accounts and, last but not least, the declining time users spend watching movies and series. For several weeks now, there has been whispering about preventing or restricting account sharing between users and possibly incorporating ads directly into the service and reducing the price of the subscription. Analysts also think that the transition to a model of gradual publication of new episodes is at stake. Netflix declined to comment on the situation.
“Making everything available at once, as Netflix did, allows customers to track content at their own pace, but it also requires an extensive multimedia catalog. On the other hand, watching week-by-week series aims to get returning users who have reason to look forward to something. It’s a very different marketing model, “said Nick Cicero, an analyst at Conviva, for CNBC.
Source: Pravda – Veda a technika by vat.pravda.sk.
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