Netflix launches new site to tell you if your favorite series is really popular

As of Tuesday, Netflix will publish a daily ranking of the most popular content on its platform based on the number of hours watched by its subscribers the previous week. And for that, the video streaming service is launching a new site, Top 10 on Netflix.

Be transparent about the success of the content. This is what Netflix plans to do every Tuesday. As of November 16, the video streaming service is launching a site parallel to its SVoD platform in order to clearly display the most popular content in the world.

« Top 10 on NetflixWill compile all of the recorded audience metrics to let each user know what content is genuinely popular. ” Finding the best way to measure the success of a streaming title is difficult and no metric is perfect. “Says Pablo Perez de Rosso, vice president of strategy, planning and content analysis at Netflix in a blog post.

A Top 10 for transparency

Often accused of communicating on the successes of new series without being able to prove its claims, the company has therefore worked on a way to play the transparency of the figures by bringing them to the public. ” We have received a lot of feedback on our audience measurements in recent years. We got down to work ”,adds Pablo Perez de Rosso. “These lists provide the most transparent answer to this question. “

The famous Cowboy Bebop anime is back in series

Highly anticipated, the famous Cowboy Bebop anime arrives in a “live action” series and should quickly make a place for itself in the ranking // Source: Netflix

This Top 10 will be updated every Tuesday with the viewing times recorded from Monday to Sunday of the previous week. This will apply to both original Netflix content and licensed content for over 90 countries.

Rankings by country and category

To finally know which series is really popular, which film was the most popular, Netflix explains that it has given up traditional tools (box office and audience share) “not suitable for most streaming platforms . »

« After considering different options, we believe that measuring engagement in viewing hours helps determine the popularity of a title, but overall user satisfaction is also a crucial factor when offering a subscription service. “, Tempers the manager, who recognizes that the figures will therefore include the hours of re-viewing,”a strong indicator of subscriber satisfaction ».

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Netflix therefore called on an independent expert firm EY to validate its measurements. The latter will also submit a full report in 2022, the service promised.

Several rankings are available for consultation. In addition to national rankings in millions of viewing hours (film and TV), we will also find the world’s Top 10 in different categories:

  • English-speaking films
  • English-speaking TV (series, documentaries, shows and special programs)
  • Non-English speaking films
  • Non-English speaking TV

The seasons of each series are calculated separately and will therefore appear in the ranking separately.

Note that for countries, viewing times are not yet available and it is the number of weeks in the Top 10 that is indicated for the moment. We learn that the seriesDynasty : Saison 4is the most viewed series in France last week and has been in the Top 10 for 4 weeks (Netflix started to compile the figures several weeks ago). But no other numerical data is provided to estimate the time that the program has accumulated.

Reflect all viewing experiences

If this classification is indicative, it obviously favors longer series and films, which you can now discover in AV1. In viewing hours,The Irishmanand its more than 3 hours will inevitably forge a place in the ranking more easily than a successful animated film for children, than a reality show or an excellent documentary.

Netflix also explains that it has given up the classification by viewers watching an entire program, because this does not necessarily reflect the viewing experience which can be divided, the final credits cut or a favorite scene watched in a loop rather than an entire film. “All viewing experiences should be reflected in the leaderboards, ”We hammer on the side of the Californian company.

Initially, the website is offered in English and Spanish. But the platform ensures that it will soon be translated into other languages.

Running out of inspiration by scrolling through the programs offered?  The button also appears

Running out of inspiration by scrolling through the programs offered? The button also appears // Source: Frandroid

This isn’t the first time Netflix has tried to play the transparency card. Last year, the sVOD service launched Top 10 daily newspapers by country. It is thus possible to know which contents of the catalog are the most popular at the moment, but without really knowing what this ranking is based on. This new site comes in addition, promises the Los Gatos firm. The new site will also establish the ranking of the biggest hits of all time. This is obviously more of a Top 10 of the best startups on the platform, as the lists will be built on the basis of the number of hours watching a title “in its first 28 days of streaming on Netflix ».

The ranking of the best Netflix startups for a movie

The ranking of the best Netflix startups for a movie // Source: Netflix

« Whether you are viewing the Top 10 site on Netflix or browsing the service directly, now it’s super easy to see what other subscribers are watching.», Adds Pablo Perez De Rosso. Always looking to make you stay and browse its catalog, Netflix hopes to make you want to discover content that you would have escaped (without having to go through a hidden category). And also count on the snowball effect of word of mouth, the eternal best communication argument …

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