Netflix will offer games within the current price packages, so it will not charge anything extra for the service. In the future, however, this innovation may justify a possible increase in prices. Netflix’s stock price rose as much as 3.3 percent to $ 566 after the announcement of entry into the gaming world.
“This looks like a significant step with implications for the entire video game industry,” Jason Bazinet, an analyst at Citi Financial House, told Bloomberg.
According to Reuters, Netflix has been looking for a new manager since May. Mike Verdu previously worked for Facebook as Vice President of Content, where he was responsible for developing games on Oculus virtual reality devices. Before Facebook, he managed mobile game development studios at Electronic Arts, and participated in Plants vs. Zombies, The Sims or Command & amp; Conquer. These positions were preceded by experience from other game studios such as Kabam, TapZen or Zynga.
An issue with Netflix may occur in the AppStore. Apple practically denied access to gaming streaming platforms there, the Business Insider server said last year. The official reason is that Apple cannot verify every game that comes through such a platform. Microsoft, Google and Nvidia therefore circumvent the problem by offering their services over the web. It does not have to be subject to the terms of the AppStore.
The question remains to what extent and whether Netflix will be involved in creating their own games in addition to streaming. In the past, he has peeked into this area, in the form of interactive projects such as You vs. Wild, or an episode of the Bandersnatch series Black Mirror. Since 2018, it has also been offering the interactive game Minecraft: Story mode, after which other games from the Telltale Games studio were to come to Netflix, which, however, never took place due to the bankruptcy of the studio.
The chairman of the Association of Czech Game Developers, Pavel Barák, told the E15 daily that the entry of large streaming companies into the gaming industry is not surprising information. “From the point of view of the game studios that we represent, that basically means nothing,” he says, adding that Netflix is not in direct competition for them.
Netflix also creates series based on successful game brands, such as last year’s The Sorcerer, or the upcoming animated series from the Dota 2 environment. If Netflix embarks on the development itself, it will have to withstand tough competition.
Two years ago, a similar service of Google Stadium also tried to do that, but in February this year, after the development of its own games, it stopped and began to focus only on distribution. It also announced this week that it will distribute revenue to developers according to the time players spend playing their games.
Source: E15.cz by www.e15.cz.
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