Netflix has a plan so you don’t waste so much time choosing what to watch

The huge number of series and movies available on Netflix makes many users, including myself, let’s have a good time browsing the catalog looking for something to see. It is something that Netflix knows and that it seems that it wants to try to solve with a new function that will reach all users very soon.

Netflix and el iPad

This new function will be called «Play Something», «Reproducir algo» in Spanish, and will use the platform’s recommendation algorithms to select for us what to see. This option will appear just below our profile in the main menu, with an icon with two crossed arrows.

Clearly this option will be based on Netflix’s own suggestions, but we will not be able to choose what is reproduced. By clicking on this new button, a movie, series or documentary chosen by Netflix for us will start playing.

New Netflix feature
Netflix’s new feature, via TechCrunch

Random play of something you like

Over time Netflix sure knows us well enough as to know what series, movies or documentaries we like, even on what days and at what hours we see something in particular. All that information will be used in this new feature that has been tested since July 2020.

However, it is not clear when the new “Play Something” feature will be released. It is expected that arrive throughout these first months of 2021, although its launch could be staggered.

“We have been testing a feature that gives subscribers the ability to instantly choose to view a title chosen just for them instead of browsing. The response has been positive and we plan to implement it globally in the first half of 2021 »

Netflix has also commented that feature is only being tested on TVsAt the moment it is not testing it on other platforms such as the web or mobile. We’ll see if it arrives over the next few months and so we don’t have to waste time looking for what to watch on Netflix.


Source: iPadizate by www.ipadizate.es.

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